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Voltar para Introdução ao Marketing

Introdução ao Marketing, Universidade da Pensilvânia

6,083 classificações
1,167 avaliações

Informações sobre o curso

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Melhores avaliações

por MK

Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

por AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1,132 avaliações

por Bhargav Reddy Veeraballi

Apr 22, 2019

very well designed course.Thumbs up

por shikhar padegaonkar

Apr 22, 2019

good quality ,great insights for people new to marketing

por Sarah Alfares

Apr 21, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

por Safwat Hatem Mohamed Safwat

Apr 20, 2019

Very very good course and made me excited to marketing yet I would prefer my grade on the certificate

por Hunter Jackson

Apr 16, 2019

Very informative! Highly recommend.

por Crony Chakraborty

Apr 16, 2019



Apr 16, 2019


por Sumit Mishra

Apr 14, 2019

Excellent insights on marketing strategies for beginners.

por marion Tetafort

Apr 12, 2019

I would change the title which is not relevant compare to the quality of the course

por Kenn Wong

Apr 09, 2019

My first Coursera course, fantastic!!!