¿Que es la Orientación al Cliente?

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From the course by University of Pennsylvania
Introducción al Marketing
120 ratings
University of Pennsylvania

Introducción al Marketing

120 ratings
Course 1 of 5 in the Specialization Fundamentos Empresariales
From the lesson
ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing