This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Amol B•
The information provide by the faculties is really insightful for a person having no marketting background. One gets to learn lots of new things. However, i feel the slides and probability model in predictive analytics can be explained in a better way.
por Martina F•
If you are looking for an overview and have not had much exposure so far, this is a good course. If you want to go deep, it will not be sufficient for you. I would prefer a deeper dive with more examples to work with. But still this is a good start.
por Bojan B•
Not bad, most of the times boring because there were no real examples and scenarios. The professors are knowledgeable and should deliver that to us even though we pay waaaaay less than Wharton students who are fortunate to have rich families...
por Guilherme B P•
Very interesting course but I missed more detailed information on the presentation slides and additional reading papers. It is very helpful to introduce initial concepts about customer analytics but it misses the opportunity to go dipper on...
por John L B•
Overall this was a fairly interesting course, but some weeks were much more engaging and challenging than others. I really enjoyed the challenge of week 3, but unfortunately it was followed by week 4 which was not engaging and lacked content.
por Lisa M•
Good introduction of topics, but it did assume some working knowledge of the topic. Some of the quiz questions did not seem to have any supporting material information in the course, making trying to determine the right answer frustrating.
por Darius G•
The material is pretty long for such a theoritical course especially with the predictive analysis part. I think the course needs to get more technical with the probability model since it is pretty important and a very practical model.
por Thumb J•
Covering basic information of customer research and tools. Not really insightful in my opinion. The structure of the course could improve a little. I think it overall fits with novice learners who are interested in online marketing.
por Sibusiso T•
A lot of storytelling with both an ambiguous delivery and way of asking questions. The content is, however, very interesting and engaging. Enjoyed the extra reading material and exposure to real-life research that is relevant.
por Vinogradova A•
This was very interesting! But we don't have the answers for the questions that appear during the course. And one more time: The big problem of these courses is we don't have real feedback, we can't ask teacher anything.
por jaime j i c•
Maybe is because is just an introduction to the topic but I felt the content was vague. Week 3 was a little hard to understand because of the script was kind of messy. Maybe a tiny glossary of terms would be helpful.
por Yeung P K•
one quiz is way too far away from what the lecturer has taught, and some of the examples need more clarification, like the one about WTP. And please take care of the volumn of the videos, some of them are too soft.
por Srinidhi T N•
The course is very high level. I expected much more details and more in depth materials from the course. Some assignments or case studies should be there. The course is more of introduction to customer analytics.
por Spider L•
Interesting information and enlightening as to what major players are doing in the marketing place to improve both understanding of business dynamics, predicting outcomes and impacting actual business results.
por Jason M C•
The course is decent, though it's hard to feel like I've properly learned the subject, as the class consists entirely of quizzes and lectures. I would have preferred some more interactive assignments.
por Veluru N•
Hands on exercises and analysis would have helped a lot in practical understanding of the concepts. There were a lot of exercises in "Operations Analytics" course. The same would have helped a lot.
por Farrell F•
I'd give this course 3.5-3.75 stars. Week 3 was the toughest, and I do not think the discussion forums are the best to get the support a learner might need to fully grasp and understand topics.
por Chand D•
The course provides a high level view about the customer analytics - good enough to be aware, however it does lack the detailed information on models. The last part by Prof. Bradlaw is great.
por Jing D•
Some of the courses do not have key point, especially professor Peter. When I got the quiz, I would doubt whether I took the correct one because every question seems to be out of my reading.
por Amit S•
Great theoretical knowledge for beginner.Would recommend this course to gain insights into customer analytics before putting hands into actual customer analytics tools and technologies.
por Tanguy V•
Good, if you want to grasp the span of such discipline. Focus on a few tools and the philosophy of them.
Don't expect though to get formula's explained or any assistance on the forums.
por Pierre V•
Disappointing. It is only a general speech about available technologies in the field of customer analytics rather than an Analytics course. Some interesting concepts though.
por Andrei N•
I've got the information I was interested in. Thanks. In general, the course is quite light. I would have liked to see more details, best practices, probably some practice.
por Niklas W S•
Good overview course but a bit simplistic. However, I miss some practical examples that could be tried and tested out in Excel such as in the Operations Analytics course.
por Sören J•
Good introduction to Customer Analytics and some good background knowledge. However, not a whole lot of practical application or deeper insights into "Analytics Engines".