This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Yingdong L•
Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.
por Dharun P R•
Most of the calculations mentioned in the slide could have been elaborated.
Better & slightly complex examples with multiple variable could have been included in the lesson.
por Cindy L•
Is a useful recap of the things I learnt in the past, course could be more relevant with recent examples. Will be useful for someone without any prior marketing background
por Muhammad H A•
The practice questions and the level of difficulty for the final quizzes should be a tad more than it currently is to make the course more engaging as well as challenging.
por Domenico M•
a broad but very usefull introduction in number crunching: you will discover methods and techniques that you can learn to improve the quantitative approach in your company
por Andrea G S•
I think the information on this course is presented really well, and it is a good way to learn about the terms and different information sources, but it is a bit outdated
por Ayusman S•
Very useful course to understand the customer analytics. The course curriculum is beautifully designed.
Expecting more of application based examples in the video lectures.
por Muhammad F R•
Very good explanation of the basic concepts and marketing practices in data analytics.
Would have been much nicer to work on some practical models on excel with big data.
por Ferran T•
Good theoretical explanation for customer analytics background. The course is well structured. I would have enjoyed more technical examples and applied problem solving.
por Daniel P d S B•
I loved the whole course generally and best was "Applications". I would love to see some more math and models applied to the real world, in small and large businesses.
por mohit D•
Very good course for beginners in this field. I would have appreciated more if there was more maths involved in this course as many topics are not explained in depth.
A practical course filled with business acumen. Learn the nuances of Customer Analytics from Wharton School. A few case studies can make the learning more effective.
por Allan M•
The course was ideal to give the student insight on what they can focus to improve productivity and efficiency of an organization. I am grateful for the opportunity.
por Jose D•
This course has been very useful to me. I have a much complete idea of what customer analytics means. Also I feel more confident abour business analytics as a whole.
por Ricardo P D•
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
por Charley B•
Very interesting coarse with good information for anyone not familiar with customer analytics. My only suggestion would be to update some of the data to 2019/2020.
por Jagannath P•
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
por Ferdinand C•
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.
por Jingxia P•
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
por Thomas D•
Interesting and insightful course, but too much theory. Some practical sessions with hands-on calculations would have been great to manifest the learning content.
por Anuya P•
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
por Vignesh A K•
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
por Sophie C•
A lot of concepts to learn and a high level of abstraction that sometimes is difficult to comprehend. Sometimes I missed some hooks to illustrate the concepts.
por Tanmoy C•
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.