Some very unique and interesting example of business application of customer analytics. however , the real world calculation of arriving at Regression model ,, predictability model and CLV could have been explained in greater detail

Would like to view the answers which I have not correctly answered. Maybe these can e published the end of the course so that people don't misuse.

The content for Week 5 was the best and most appropriate from a marketing persons POV

Good material for introduction. But it does give a very high level view into the intersection of industry and academia. The course starts with the caveat of not promising to show any techniques.. so dont expect much technique here.

A closer approach to all of us interested in a marketing career. The techniques taught in this course are effective. The only thing to improve in my opinion is the amount of information. I think it has to be a more complete course.

I have learned a lot from this course. But I did not like the quizzes much since many questions are somewhat can be considered related to the topics but very specific to some fields, so not everyone will be able to understand it.

The content itself was fair but was at a high level and very light. But I found the test at the end of each module to be very convoluted. I understand the need to ensure that students understand but the Q&A were some what obcure.

Brief summary and introduction to business analytics with insights what's coming next

Practical examples, simple language to follow, feed for thought, great insights and extra reading and resources. Would love to see what's next!

Some of the lesson was pretty abstract, and a couple of the facilitators were not very effective in helping me grasp the lesson they taught. Overall I learned a lot and I plan on continuing with the certificate program. Thanks!

You should have included several small quizzes across each week rather than one quiz at the end of the week. Ideally, each video should have 1-3 questions inside to correctly gauge information transfer and attention to details.

Offer a very interesting perspective on collecting and analysing data that support business decisions. I'm particularly impressed with the very organised structure of the lessons and easy-to-understand lesson. Highly recommend!

There was something new for me to learn in every module. The introduction is a great base for further work and exploration in many directions to support either a broad business knowledge or deeper work in business analytics.

The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.

More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.

The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.

I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing

O conteúdo do curso é ótimo, muito legal como material introdutório as análises de marketing. Contudo, as provas muitas vezes são mal feitas, uma vez que são cobrados conteúdos que não foram explanados no curso.

Very informative and easy listening to the courser videos. Quiz questions are tricky and it is difficult to find the answers even after reviewing them. I prefer short quiz, may be two or three for each topic.

Good Course for starters, covers the brief introduction to customer analytics . Course bring out the introductory gist of the customer analytics,but a more focus to be drawn towards predictive analytics.

The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .

Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.

Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.

It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.

Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.

I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.

The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.