Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por ASHISH B•
Apr 10, 2020
Some very unique and interesting example of business application of customer analytics. however , the real world calculation of arriving at Regression model ,, predictability model and CLV could have been explained in greater detail
por Vandana S•
May 16, 2017
Would like to view the answers which I have not correctly answered. Maybe these can e published the end of the course so that people don't misuse.
The content for Week 5 was the best and most appropriate from a marketing persons POV
por Rohan P•
Aug 01, 2020
Good material for introduction. But it does give a very high level view into the intersection of industry and academia. The course starts with the caveat of not promising to show any techniques.. so dont expect much technique here.
por Hasari T A•
Mar 01, 2016
A closer approach to all of us interested in a marketing career. The techniques taught in this course are effective. The only thing to improve in my opinion is the amount of information. I think it has to be a more complete course.
por Ahmed O•
Jul 27, 2019
I have learned a lot from this course. But I did not like the quizzes much since many questions are somewhat can be considered related to the topics but very specific to some fields, so not everyone will be able to understand it.
por Dheeraj S•
Dec 19, 2016
The content itself was fair but was at a high level and very light. But I found the test at the end of each module to be very convoluted. I understand the need to ensure that students understand but the Q&A were some what obcure.
por John B•
Jan 08, 2017
Brief summary and introduction to business analytics with insights what's coming next
Practical examples, simple language to follow, feed for thought, great insights and extra reading and resources. Would love to see what's next!
por Michelle C•
Nov 14, 2016
Some of the lesson was pretty abstract, and a couple of the facilitators were not very effective in helping me grasp the lesson they taught. Overall I learned a lot and I plan on continuing with the certificate program. Thanks!
por Eraj I•
Apr 07, 2020
You should have included several small quizzes across each week rather than one quiz at the end of the week. Ideally, each video should have 1-3 questions inside to correctly gauge information transfer and attention to details.
por Giang T•
Aug 29, 2019
Offer a very interesting perspective on collecting and analysing data that support business decisions. I'm particularly impressed with the very organised structure of the lessons and easy-to-understand lesson. Highly recommend!
por Christen E•
Mar 19, 2017
There was something new for me to learn in every module. The introduction is a great base for further work and exploration in many directions to support either a broad business knowledge or deeper work in business analytics.
por Christopher Z•
Apr 14, 2020
The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.
por Jonathan P•
Jan 24, 2016
More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.
por Gaurav P•
Nov 25, 2015
The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.
por Venkatesh V•
Jul 04, 2020
I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing
por Victor V•
Jul 08, 2019
O conteúdo do curso é ótimo, muito legal como material introdutório as análises de marketing. Contudo, as provas muitas vezes são mal feitas, uma vez que são cobrados conteúdos que não foram explanados no curso.
por Mahipal K•
Oct 05, 2015
Very informative and easy listening to the courser videos. Quiz questions are tricky and it is difficult to find the answers even after reviewing them. I prefer short quiz, may be two or three for each topic.
por Himanshu M•
May 14, 2017
Good Course for starters, covers the brief introduction to customer analytics . Course bring out the introductory gist of the customer analytics,but a more focus to be drawn towards predictive analytics.
por Pinko W•
Apr 12, 2020
The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .
por Tim B•
Jan 13, 2017
Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.
May 23, 2020
Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.
por Bhavesh G•
Dec 24, 2019
It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.
por Juan S B•
Jan 30, 2020
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
por Katherine M•
Jan 16, 2017
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
por Rachel F•
Dec 04, 2016
The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.