Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
por Gourab N•
Oct 18, 2015
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
por Peter W•
May 27, 2020
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
por Ahmed M E•
Apr 03, 2018
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
por Jewel A R•
Apr 21, 2020
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
por PARIJAT G•
Oct 24, 2019
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
por Midhun C•
Jul 08, 2019
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
por Robert P•
Dec 11, 2016
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
por AKHIL P S•
Mar 03, 2020
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
por Kingsley A•
Jan 28, 2019
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.
por PRATIBHA M•
Jan 07, 2016
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,
por Elango E•
May 02, 2020
Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools
por Casey S•
Jun 18, 2017
Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.
por Casper B•
Feb 24, 2016
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
Apr 21, 2020
I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!
por Ashley A W•
Jul 20, 2018
A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,
Aug 24, 2016
Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.
por Xavier Y•
Jul 03, 2017
Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed
por Himanshu T•
Apr 15, 2020
Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.
por Apassara S•
Mar 22, 2020
As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.
por Massimiliano M•
Jan 05, 2017
If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.
por Mungi S•
Aug 30, 2016
This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !
por Palash P•
Apr 24, 2019
While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.
por Jorge V•
Feb 04, 2019
Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.
por Asad H•
Apr 13, 2018
The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.
por Prakash A•
Apr 06, 2016
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior