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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

7,367 classificações
1,564 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Feb 03, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1276 — 1300 de {totalReviews} Avaliações para o Análises do cliente

por rishav a

Nov 19, 2019

very informative and knowledgeable

por Kevin Y

Mar 04, 2019

Great Course, I loved the content.

por Gavin O

Aug 05, 2016

Good starter course on the topic.

por liz a

Nov 11, 2018

it was really good and thorough.

por Krishna P B

Aug 12, 2018

Great introductory level course.

por Munavar A

Feb 09, 2017

Practically applicable concepts

por Karthikeyan M

Oct 23, 2015

Lot of Assignments can be added

por Ole-Christian B

Aug 01, 2019

Helpful and with good insight.

por Gazal A

Oct 15, 2015

Wonderful information Thankyou

por Gabriel A M

Jun 02, 2016

great course, new perspective

por Théo T

Jan 09, 2017

Intersting yet very basic ;)

por Srestha K

Jun 10, 2016


por Ajay

Dec 15, 2019

Good course for beginners.

por William O P

Mar 05, 2016

Stunning and mind blowing!

por Ayo S

Apr 03, 2018

It was quite informative.

por Andres

Jan 06, 2018

Good as basic information

por Sanket P

Dec 12, 2018

lengthy course material

por Jorge A

Jun 24, 2019

Very good!!! Thank you

por Ishan A

Sep 09, 2018

Its really really good

por SI P

Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

por Salman A

Dec 27, 2016

Overall a great course

por Sandeep K

Apr 14, 2017

Thanks for your help.

por 吴泽建

Jul 12, 2018


por Cristina S d K

Apr 30, 2016

Interesting content

por Moiz V

Jun 09, 2019

Good going so far.