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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

7,402 classificações
1,572 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Feb 03, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1226 — 1250 de {totalReviews} Avaliações para o Análises do cliente

por Venkatesh G

Apr 02, 2016

Clear lectures. Little theoretical hence needs more attention.

por Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

por Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.

por Mathieu C

May 07, 2016

Quality of professors varied, expensive for the paid version

por Luis V C

Mar 12, 2016

Interesting material, just what I was looking for to update.

por Rahul O

Sep 14, 2019

Good course for a high level understanding of key concepts

por Matt

Sep 22, 2018

Great Course. Learned A lot about Analytics inside and Out

por Rushabh S

Nov 01, 2015

Wonderful Course but lacks in depth material and syllabus.

por Zoraida L

Dec 03, 2015

The message was really good - one module was not so clear

por Epifanio R R M I

Dec 07, 2016

You need a lot of reading to be able to understand it...

por Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

por Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

por Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

por frankzou

Jun 05, 2018

Good course overall, clear intro to customer analytics

por Kristen M S

Oct 26, 2018

Good use of examples to help understand the material!

por Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

por Shardul D

Sep 01, 2019

Great introductory course with amazing case studies!

por SRIRAM .

Jun 19, 2017

Very good course it helped me to learn many things..


Jun 14, 2016

Nicely took the course and was made more interesting

por Makam N

May 06, 2019

Week 1 lecture, quality of lecture can be improved.

por Muhammad U H

Feb 17, 2019

Technical skills should be added to this curricula.

por Juliana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

por Greg L

Apr 16, 2019

Great primer to get started on Customer Analytics.

por Jayashree

Oct 06, 2015

The Use cases on Application of Customer Analytics

por YUN L

Jul 21, 2019

Insightful course content, yet a bit impractical.