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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

9,409 classificações
2,082 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1176 — 1200 de 2,020 Avaliações para o Análises do cliente

por Taher R S

Dec 11, 2015

Great course

por Hazem A

Aug 19, 2020


por Dibya R S

Mar 21, 2020

nice one !!

por Nikhil S

May 24, 2019

Eye opener.

por Mauricio C

Apr 23, 2018

I loved it!

por Dmitriy

May 05, 2017


por Rafaela B

Jun 20, 2020

Very good!


May 09, 2020

so helpful

por Rakesh J

Jun 03, 2018


por Mauricio A L R

Jun 29, 2017

Muy bueno.

por Diego R M

Jun 20, 2017


por Nicholas C C

Feb 18, 2017

Thank you!


Aug 10, 2016

Veru Good.

por Sateesh K R

May 06, 2016

Gr8 course

por Angelo M

Apr 20, 2016


por Majid A

Feb 22, 2016


por Anshul s

Dec 17, 2015


por Jorge E

Jun 13, 2020


por preetam o

May 28, 2020


por Hlanganani

Apr 17, 2020

Very good

por Snehil R

Feb 01, 2020


por Olusegun D O

Mar 06, 2019


por Mohammed A

Aug 23, 2018


por Bình H

Oct 19, 2017

I love it

por Dipak D

Jul 05, 2017