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Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

4.6
estrelas
9,137 classificações
2,003 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

MA

Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1151 — 1175 de 1,942 Avaliações para o Análises do cliente

por Mohammed A

Aug 23, 2018

Excellent

por Bình H

Oct 19, 2017

I love it

por Dipak D

Jul 05, 2017

Excellent

por Diego A P G

Mar 13, 2017

Excellent

por sindhura57

Dec 24, 2016

excellent

por CAI B

Dec 18, 2016

very good

por Mohamed A A A

Nov 14, 2016

Thank you

por Adeleke F

Aug 23, 2016

SPLENDID!

por PRAVEEN D

Feb 08, 2016

Excellent

por Christine

Mar 09, 2017

Terrific

por Artem A

Apr 14, 2016

Noiiice!

por Arushi M

Apr 14, 2016

very gud

por KAUNG N S

Feb 04, 2016

awesome!

por Nickil M

Nov 26, 2015

Awesome!

por Vineet S B

Jun 12, 2020

amazing

por Xinyue H

Jan 12, 2020

helpful

por Osama E S B

Jan 01, 2020

Amazing

por ANURAG K

Oct 21, 2018

Awesome

por Daya_Jin

Aug 31, 2018

有用,入门好课

por Liu Y

Oct 29, 2017

like it

por Modestman

Mar 27, 2017

Elusive

por Md. F H H

Nov 24, 2018

Great!

por Zhuo C

Oct 13, 2018

so int

por MOBIN S

Jul 04, 2017

Great.

por Remoundos E

Jun 06, 2016

Super!