The quizzes are harder than I thought!! But good content. Very educative and enlightening

The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.

I have enjoined taking this course and learned a valuable information

amazing course designed in a simplified manner ....god bless coursera

Quiet basic in the beginning, getting very interesting over the weeks!

I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!

SPLENDID!

Excellent course. I have learned a lot...

really loved this course. will be recommending it to our hr department.

Very helpful course for better understanding about customer analytics

It is a inspiring course where people get some ideas on where to start on analytics in marketing. The idea provided in the course is also interesting. Good for those who are new to marketing with analytics. Upon completion, I would like to get some statistics courses to bring my ideas into real testable experiments. Besides, the session introducing the study on measure corporate value with their customer values is also inspiring. I do love this course! Thanks!

A great course. I was hoping to get a deeper dive by working on some case studies where I get to estimate CLV and customer using some statistical models and make some recommendations. Perhaps this will be part of the capstone project. I see a lot of value in using this to do intangible asset valuations such as customer bases. Using CLV analysis may enable me to ascribe a value to existing customer bases of an acquisition target and also estimating possible churns of these customers. Such analysis can be useful when planning the integration of the acquisition target and also for purchase price allocations where the purchase price is allocated to good will, intangible assets and tangible assets in the financial statements

I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

Excellent course for someone new in Business Analytics

Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.

This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.

Rajesh

A terrific introduction and snapshot into Analytics combined with Marketing and how important its role is in today's digitized world. It emphasized the value of better decision making by gaining command over data and using it to predict and prescribe future actions to derive optimal profits and customer retention. Thank you.

This is my first Course in Business Analytic . The course content is very Good and I enjoyed a lot and gained full satisfaction.

This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.

One of the top notch faculty and an amazing course

I like this class so much,especially the application last one.It is so amazing that data analisis are so interesting.Thank you fou all the teacher'

Very insightful and interesting

It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!

Terrific

Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...