Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por vijay k s•
Mar 29, 2019
the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.
por Miranda R R•
Sep 11, 2018
It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.
por Hrishikesh D•
Oct 25, 2017
I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.
por Faustina K•
May 04, 2020
Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.
por Arash S N•
Apr 09, 2020
As an engineer in a sales executive role, I throughly enjoyed the course having no data mining expertise. Every business executive should take these courses.
por Dianne L S•
Jan 05, 2020
I thoroughly enjoyed this course. It was very informative and gave me key insight on how the proper collection of data can be used to optimize your business.
por Syeda H•
Oct 17, 2016
Awesome course!!! I was introduced, to so many different concepts that I had no prior knowledge of, now I can look at many things now with a new perspective.
por PANKAJ J G•
Sep 30, 2019
It is very use full course for customer data Analyse and set out product and make good margin at future prediction for our business how to grow our business
por ayush t•
Dec 13, 2018
This course was beyond my expectations . The content was bang on and the types of examples used for analyzing customer service were up to date and relevant
por Daniel D R d F•
Nov 17, 2019
Great course! Very interesting course content opens the perspective for many counterintuitive situations where data may be used to solve corporate problems
por Saurabh K S•
Aug 21, 2019
This course is really good. Topics are related to this course are really well explained.It would be better if we have some practical related to this field.
por Olumayowa G•
Jul 07, 2017
It's a fantastic, eye opening course. I learned a lot in the space of just 5 weeks. Thanks to the Wharton School of Business for the wonderful opportunity.
por Alejandro L•
May 19, 2017
The course has an interesting rhythm from the first week. I think it's a good place to start understanding the data and tools needed for customer analysis.
por Craig Z•
Aug 02, 2019
Excellent overview to get you the basics of customer analytics. Does not cover the mathematics or formulas for the models. Very good to get your feet wet.
por Joseph C C•
Nov 20, 2017
Customer Analytics course is very helpful if you want to learn about analyzing the problem, how to solved the issue by using of Customer Analytics course.
por Kevin D•
Jul 29, 2020
This was a much more challenging course than I anticipated. Anyone considering this course will need to spend some time and read and study the material.
por Renee J•
Jul 25, 2017
the real applications are very interesting. Never knew how companies like Google and supermarkets can utilize analytics in such a way to generate profit.
por SANTHOSH G R•
Jun 17, 2017
Excellent overview of customer analytics. This course makes sure you understand the importance of customer analytics and what is required to do the same.
por Alexander J F I•
Dec 26, 2016
This course was a great deep dive in customer analytics concepts and applications. Highly recommended for marketers and business leaders in any industry.
por Jackson G•
Jul 06, 2020
A fascinating insight into a field of study which strongly affects us all, whether we're aware of it or not! Very manageable from a beginner standpoint.
por CHAOFU Z•
Aug 05, 2019
pretty nice class for learning the business analytics, this is the course that teach you what BA is, and how u can improve ur skills in it in the future
por Nisha D•
Aug 10, 2016
Very helpful in terms of clarity of content and appropriate testing methodology. Superb instructors with amazing lecture delivery throughout the course.
por Gavin C•
Oct 28, 2015
Fast paced and informative. It was great to see how marketing use data, statistics, and the R programming language to make actionable business insights.
por Yannam L R•
Jun 16, 2016
Very impressive course setup in a systematic way which make to understand those even who doesn't have any prior knowledge of analytics. Thanks for your
por SANJAY K T•
May 20, 2019
It was optimal enough with a lot of exploratory and descriptive data explored over causality with high prediction to lower churn rates of application.