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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,988 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2226 — 2250 de 2,355 Avaliações para o Análises do cliente

por Krishna C

4 de jan de 2016

Course is good.But it would have been great with some data exercises.

por Ravi K

16 de mai de 2017

It was full of theory. I am looking at propensity models application

por Archana y

10 de abr de 2021

Course is very old and not up to date with current market scenarios

por Claudio S

16 de abr de 2020

Good understanding of basic concept but to less real valuable skill

por abdul b

8 de mar de 2016

Can be improved, predictive analytic s section was missing details

por Richard T

8 de jan de 2016

Good introduction to analytics. Short. Not particularly demanding.

por Shankar S

24 de mai de 2020

Very basic. But pretty decent for an introduction into the topic.

por Ricardo S

11 de out de 2015

It will be better to have some data to practice on regressions!!

por Alejandro S

7 de mai de 2019

Outdated information, but still learned data analytic insights.

por Erica C M

25 de fev de 2018

I belive it was too basic and superficial on analytics matters.

por Astha A

2 de mai de 2020

Some coonection or flow was missing! I expected a lit more!!!1

por sakshi l

26 de abr de 2018

Need practical knowledge on how to use models for prediction

por Juhong P

1 de jan de 2020

It is more difficult than I thought. Really helpful though.

por 张婧仪

4 de mar de 2018

Too much information that is not integrated nor systematic.

por robert k

7 de fev de 2016

Basic review for those with some familiarity on the topic.

por Ankit K A

18 de mai de 2018

Could have been more detailed into mathematics and models

por Niv U

9 de out de 2015

More hands-on experience would make this course better.

por Sonal A

27 de mai de 2020

some of the parts were extremely unclear rest was good

por Vainathayamalan V

16 de jun de 2018

No Tests allowed for free is completely unacceptable

por Jason G

17 de mar de 2016

Does not have very engaging material or assignments.

por Celine X

10 de abr de 2016

need more specific tools instead of pure concepts.

por Leonardo A

5 de dez de 2015

I little to much superficial. But still usefull.

por Shirley Z

17 de dez de 2019

The instructor is extremely dull to listen to

por Denis G

16 de dez de 2015

There are not enough quantity of assignments.


23 de mar de 2022