Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
For the price paid I would expect something more... It gives you an idea and show you examples. Good background course in order to show your interest in the subject. It could have been organized in a different way in order to make tinteractive and
por Varun R•
Some really good weeks (Predictive Analytics and Case Studies) and some really bad weeks (Descriptive Analytics - surveys is not Descriptive Analytics and Prescriptive Analytics - which talks of marginal economics more than Analytics)
por Benjamin B•
This course doesn't go enough in detail concerning the different customer analytics methods. The last part on applications focuses too much on what was going on in marketing in the past and doesn't address digital marketing enough.
por Zivile M•
The scope of the course is extremely limited. One could sit down and watch all 5 weeks' worth of lectures in one go. I would expect a lot more depth from something that is called a course. This is one good lecture at best.
por Mike M•
The mode of assessments very often did not tally with the delivered content. Some of it was very long with a lot of points that were not even used in the assessments but instead aspects not well addressed used.
por Grant I•
The course provided some useful insights into methods of statistically measuring customer value, however, they only provide you with the spreadsheets to input data without really ensuring you understand the und
por Shayon S•
Not very engaging, spoke a lot about companies that provide data collection and analysis vs the actual process and real-world examples of how someone can use it in a business setting. Boring delivery also
por Eva M•
The level of questions on the quizzes week 3-5 does not match the level of the lectures and the "reading material" are just slides. Please provide additional reading materials, the videos are not enough.
por Kayundria H W•
The quiz questions are confusing and ambiguous.
The lectures are dry and static. Some video backgrounds are distracting (people traversing hallways and stairs).
Uninspiring to engage. Dated production.
por Dmitry D•
very topline and maybe too generic if you are looking for some practical and hands-on course on analytics. Customer analytics approach concept is fine, but nothing new and not really actionable.
por Matt S•
It's not that it's bad – the sections with Peter Fader are interesting and the supplementary reading is interesting – but the level is very introductory and the content is uneven in quality.
por Adrienne A•
Week 5 with Professor Bradlow is fantastic! More real-world examples and sample data sets to actually experiment with the concepts covered in this class would be welcome enhancements.
por Perry P•
Its honestly just a primer i learned no statistical modelling or how to program or how to obtain such data (data mine?).
I guess for a primer its good but application wise is meh
por James S•
Although the content was very interesting and the basic concepts were good to know, the student doesn't ultimately gain any tools that they use upon exit of the course.
Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.
por Katelyn J•
Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.
por Kaela W•
Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.
por Anil K•
I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.
por Pedro M•
Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...
por Prateek S•
Not helpful just provides only some basic insights. Not expected such type of course content, it could be more enriched in the course content.
por Shikhar V•
Wasn't practical and I couldn't take away many learnings from this course. Would have liked some hands on real world problems to work on.
por Mia Z•
Too high level and there's no detail tools and exercise for analytics. I felt I didn't learn much after this course. Quite disappointed.
por Lauri S•
While these courses have interesting subjects, the content is very light, requires little effort and hence results in little learning.
por sebastien k•
Good introduction to get an helicopter view on the topic.
Lacking of hands on exercises and explanation of more advanced concepts.
por Cackowska D•
it was quite difficult to follow , due the language barrier and it was only overview , they could gave a bit more informa