MA
4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
ND
30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Jason M C
•29 de set de 2015
The course is decent, though it's hard to feel like I've properly learned the subject, as the class consists entirely of quizzes and lectures. I would have preferred some more interactive assignments.
por neelakanth v
•7 de jun de 2016
Hands on exercises and analysis would have helped a lot in practical understanding of the concepts. There were a lot of exercises in "Operations Analytics" course. The same would have helped a lot.
por Farrell F
•3 de jul de 2020
I'd give this course 3.5-3.75 stars. Week 3 was the toughest, and I do not think the discussion forums are the best to get the support a learner might need to fully grasp and understand topics.
por Chand D
•22 de abr de 2017
The course provides a high level view about the customer analytics - good enough to be aware, however it does lack the detailed information on models. The last part by Prof. Bradlaw is great.
por Jing D
•21 de jun de 2018
Some of the courses do not have key point, especially professor Peter. When I got the quiz, I would doubt whether I took the correct one because every question seems to be out of my reading.
por Amit S
•18 de jul de 2017
Great theoretical knowledge for beginner.Would recommend this course to gain insights into customer analytics before putting hands into actual customer analytics tools and technologies.
por Tanguy V
•3 de out de 2015
Good, if you want to grasp the span of such discipline. Focus on a few tools and the philosophy of them.
Don't expect though to get formula's explained or any assistance on the forums.
por Pierre V
•9 de jun de 2016
Disappointing. It is only a general speech about available technologies in the field of customer analytics rather than an Analytics course. Some interesting concepts though.
por Andrei N
•16 de set de 2018
I've got the information I was interested in. Thanks. In general, the course is quite light. I would have liked to see more details, best practices, probably some practice.
por Niklas W S
•19 de ago de 2019
Good overview course but a bit simplistic. However, I miss some practical examples that could be tried and tested out in Excel such as in the Operations Analytics course.
por Sören J
•2 de fev de 2016
Good introduction to Customer Analytics and some good background knowledge. However, not a whole lot of practical application or deeper insights into "Analytics Engines".
por Rahul
•20 de jul de 2019
Very good foundational course on customer analytics. It would be helpful to add data crunching exercise to have practical experience on analytics from actual data .
por Kevin B
•14 de dez de 2018
very high level and entry information. useful for overall entry into customer analytics but would like deeper dive into CLV and probabilistic predictive modelling.
por Taylor B
•11 de abr de 2020
The course was great but was very high level. I wish there were more examples and also course work to try creating regression charts and predictive analytics.
por Olivia L 小
•17 de nov de 2019
A good overview of marketing analytics. But its too vague and it doesn't demonstrate the how-to conduct analysis on the data to predict the future outcome.
por Kumar A
•6 de jul de 2017
Very basic course and assignments were not rigorous. I was expecting an assignment where I would have been expected to calculate CLV or predict an outcome.
por Angel S
•7 de fev de 2016
pretty easy materials.
was a bit frustrated because questions on the tests did not seem to come from the material covered for a few of the test questions.
por Stephen F P
•28 de set de 2020
Very high level intro to marketing analytics concepts. All about what you can do with it and little about how to do it. Better course for non-analysts.
por Harsh B
•1 de ago de 2020
The course content was insightful but I was expecting to get more hands-on experience and practical applications of the theories taught in the course.
por Pilar B
•12 de jul de 2020
The course was very complete, but the information needs updating, some of the data that was shown (mobile phone users, for example) is outdated.
por Qingyang Z
•14 de ago de 2020
The sound is bad, and the quiz is confusing, doesn't really match with what the teachers actually talked about, matched maybe with just the PPT
por AMOL P B
•4 de jan de 2019
I haven't got much out of probabilistic model. the content provided needs to have better reading materiel for deeper grasping. Thank you.
por Oksana
•13 de abr de 2016
to my opinion it's too basic, was really nothing new to learn. And i also felt that the course is outdated, it's like from early 2000th...
por Alexandre T
•12 de abr de 2018
Would have been great to have real life examples outside a typical convenience store and retail with real life tool in real life cases.
por Jyothi-Raghav J
•9 de jan de 2018
Good course for marketing people who are new to customer analytics. More concepts and models would be great for this course objective.