Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.

Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.

Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.

Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!

It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though

How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.

Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.

This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.

Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.

Really good course to start with.

Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.

I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.

Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.

this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.

This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures

Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.

Excellent instructor and material provided to support the Course.

Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.

I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.

This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl

A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.

Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!

It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.

it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.