30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Antonia J L•
1 de jan de 2017
I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!
por Julio R Q•
23 de jul de 2022
I really enjoyed this course on Customer Analytics. I was not aware of all the advancement achieved in marketing through the use of analytics; the instructors provided a lot of useful insightful and I highly recommend. Thanks Wharton and Coursera.
por Hemant K V•
9 de nov de 2019
I consider myself fortunate to have completed the prestigious course of CUSTOMER ANALYTICS. It really enhanced to my knowledge to a great extent in terms of correct analysations of customers' behaviours, demands and other vital aspects of business.
por Tanuja B•
5 de nov de 2017
This course really gets you to challenge your skills at analysing data and the power that it holds.
I would recommend this course to practically everybody- you need to know your customer better!
Thank you for an amazing learning experience Wharton.
por Hector E G L•
20 de out de 2021
There is a lot of information given in this course. I learned many useful concepts and I got many insights from this course to keep investigating and further developing the knowledge received here. Also the additional information was very useful
por Sanil S•
11 de mai de 2018
A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.
por trinadh g•
23 de mar de 2016
Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.
por Huiling T•
4 de set de 2019
The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.
por HANH T L•
21 de out de 2019
The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!
por Nicole C•
4 de fev de 2019
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
por Orlando J C E•
14 de dez de 2016
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
por Mangesh S R•
26 de jun de 2020
This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.
por Nelson R•
6 de abr de 2021
was truly interesting to see how customer analytics is applied to business today especially using data at individual customer level to predict behavior, optimize revenues and finally take concrete steps to improve design, delivery, profits.
por ABHISHEK P•
23 de mar de 2021
The explanation of concepts by the faculty is very lucid, simple with very relevant examples that make it easy for people in business to relate and understand. I am now convinced that learning statistics need not be a boring episode. Thanks.
por Bea J L•
25 de ago de 2020
Thank you so much! This course is extremely great in learning Customer. It's mind blowing that made me think I'm ignorant after all these years. Again, I highly recommend this course to someone whose interested on knowing your customer more.
por Chirantan B•
17 de abr de 2017
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.
por UJJWAL K•
27 de dez de 2019
I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.
por ROHIT J•
29 de abr de 2020
Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.
por AMIT D•
1 de dez de 2019
Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.
por Jelena H•
26 de fev de 2018
Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.
por ALEXANDER B•
30 de nov de 2021
Un espectacular curso, sobre el cual aprendi a observar mejor los datos que tenemos, y a recolectar mejores datos, como predecir y aumentar las ganancias, me gustaría seguir de la mano de excelente docentes como los que dictaron el curso
por TJ N•
22 de nov de 2016
Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).
por Bassam H•
16 de fev de 2022
I highly recommend it, Extremely well organized and speakers are veterans in their field. Comprehensive and of great value, definitley a must take for any one interested in any aspect of business analytics. must allow one hour per day.
por Apurva B•
12 de mai de 2021
I am taking this course in 2021 and there is a line in the last chapter Applications "by 2020, there will be more video content consumed on Netflix than any other provider" it just blew my mind! :) Thank you for providing this course.