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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

9,554 classificações
2,123 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


Aug 05, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1776 — 1800 de 2,065 Avaliações para o Análises do cliente

por William O P

Mar 05, 2016

Stunning and mind blowing!

por Ayo S

Apr 03, 2018

It was quite informative.

por Andres

Jan 06, 2018

Good as basic information

por Sanket P

Dec 12, 2018

lengthy course material

por Jorge A

Jun 24, 2019

Very good!!! Thank you

por Ishan A

Sep 09, 2018

Its really really good

por SI P

Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

por Mr R

Dec 27, 2016

Overall a great course

por Mohammad A Z

May 10, 2020

This was very helpful

por Sandeep K

Apr 14, 2017

Thanks for your help.


Jul 12, 2020

it is great indeed.

por 吴泽建

Jul 12, 2018


por Cristina S d K

Apr 30, 2016

Interesting content


Sep 28, 2020

best experience !!

por Moiz V

Jun 09, 2019

Good going so far.

por Naveen N

Nov 27, 2017

Hard to read graph

por Diego V M

Oct 13, 2017

Muy recomendable!

por Taiwo O O

Aug 24, 2020

Wonderful course

por Mohammed N

Jul 04, 2018

Need certificate


May 12, 2020

course was good

por kashyap k

Oct 04, 2019

Vague at times.

por Edgar L

Oct 25, 2017

Very insightful

por Sagar P

May 09, 2017


por 王铮

May 01, 2016


por Yu Y

Jul 11, 2020

too theretical