30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Ricardo P D•
18 de set de 2015
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
por Vignesh N•
26 de dez de 2022
Wonderful course. It provides most of the theory that is useful in customer analytics. More technical aspects would make this course the perfect fit for a beginner.
por Charley B•
8 de nov de 2020
Very interesting coarse with good information for anyone not familiar with customer analytics. My only suggestion would be to update some of the data to 2019/2020.
por jagannath p•
11 de abr de 2020
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
16 de jun de 2019
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
por Ferdinand C•
6 de ago de 2018
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.
por Jingxia P•
30 de dez de 2015
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
por Raunak R•
20 de set de 2022
This is a great course. It seems to be advance level. The person who want to learn from basic. They have to first understand the basic of these things.
por Adila A•
19 de jul de 2022
I think it's a good introduction course in analytics, but if you already work in tech it might be just refreshment to what you already are dealing in daily basis.
por Thomas D•
25 de nov de 2020
Interesting and insightful course, but too much theory. Some practical sessions with hands-on calculations would have been great to manifest the learning content.
por Anuya P•
28 de jan de 2020
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
por Vignesh A K•
23 de dez de 2017
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
por Sophie C•
4 de jan de 2021
A lot of concepts to learn and a high level of abstraction that sometimes is difficult to comprehend. Sometimes I missed some hooks to illustrate the concepts.
por TANMOY C•
23 de abr de 2020
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.
por Michel D•
15 de jan de 2020
I followed the course to learn more about RFM models. There's a nice introduction to it, but it's not covering this topic in depth. Still looking for more now.
por Yoon P•
29 de abr de 2016
Really like it, it is helpful too, except that some slides can be a bit too wordy + boring. Try to use different types of media in terms of teaching please :)
por Christopher B•
25 de jan de 2018
It was a great experience, well paced and the subject matter was clearly explained. It could use more, deeper content - it feels like scratching the surface.
por Luciana B•
21 de ago de 2017
Very intesting introduction to Customer Analytics. My first Coursera course but will definitely want to complete other courses of University of Pennsylvania.
por devidutta s•
2 de jul de 2018
All the slides were filled with information. Still my favourites is Eric Bradlow as he connects more by giving more indepth examples which we can relate to.
por Rodrigo S•
15 de out de 2022
The course is very good, but I think it can be updated with more modern tools and concepts. I think the course is based on data and concepts from 2015/2016
por Djomartova A•
3 de mai de 2020
Спасибо за курс! Очень полезно!
Хочу порекомендовать применить субтитры на русском языке, данный курс будет доступен наиболее большему количеству желающих.
por Aniekan A•
17 de nov de 2019
It was an interesting 5 weeks course, getting to under direction Models that can be used , understanding ways to gather data needed for customer analytics.
por Jonathan K•
6 de jun de 2018
Fantastic course! Definitely learned a lot about Analytics, specifically in marketing towards customers. Really enjoyed the segment regarding case studies.
por Yue L•
23 de mai de 2018
The first 3 weeks of content are kind of boring, but the last week really wraps it up and makes a lot things happened in my life make sense to me suddenly.
por Irapuan B•
13 de abr de 2020
The week four and five were the hardest ones to follow, maybe it was just my fatigue after the first parts, or they need to improve in something in there.