This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Brook A•
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
por padmavathy v•
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)
por Erin C•
The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.
por Sean A•
Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.
por Adam H•
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
por Arutchelvi A•
Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.
por John T•
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
por Sheila B•
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
por Justin M Q•
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information
por Aditi G•
We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples
por Arun K•
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.
por Manish T•
Informative course however only theory has been included with no practical application of concepts learned in the course.
por Shreeja M•
The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.
por Deleted A•
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
por Aakanksha A•
an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.
por Dieggo A V T•
The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.
por Eyas F M•
Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures
Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.
por Jelle V•
Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!
por Vinay G•
Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated
por Carlos J R F•
Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!
por Aiyush B•
Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)
por Rafael J B•
I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...
por Harish B•
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.
por Marc-Antony N•
Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.