Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Denis S L•
It presents a relevant but very superficial content. In addition, the materials are too old and need updating to better reflect the current reality.
por David J•
some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.
por Gourab N•
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
por Kumud D•
A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!
por Peter W•
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
por Ahmed M E•
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
por Jewel A R•
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
por PARIJAT G•
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
por Midhun C•
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
por Robert P•
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
por AKHIL P S•
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
por Kingsley A•
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.
por PRATIBHA M•
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,
por Elango E•
Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools
por Casey S•
Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.
por Casper B•
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!
por Ashley A W•
A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,
Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.
por Xavier Y•
Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed
por Anukriti S•
The course is fast paced and covers all fundamental topics which will lay a strong base for future learning. Very well put and structured.
por Himanshu T•
Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.
por Apassara S•
As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.
por Massimiliano M•
If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.
por siddardh s•
This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !