This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Jingxia P•
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
por Thomas D•
Interesting and insightful course, but too much theory. Some practical sessions with hands-on calculations would have been great to manifest the learning content.
por Anuya P•
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
por Vignesh A K•
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
por Sophie C•
A lot of concepts to learn and a high level of abstraction that sometimes is difficult to comprehend. Sometimes I missed some hooks to illustrate the concepts.
por Tanmoy C•
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.
por Michel D•
I followed the course to learn more about RFM models. There's a nice introduction to it, but it's not covering this topic in depth. Still looking for more now.
por Yoon P•
Really like it, it is helpful too, except that some slides can be a bit too wordy + boring. Try to use different types of media in terms of teaching please :)
por Christopher B•
It was a great experience, well paced and the subject matter was clearly explained. It could use more, deeper content - it feels like scratching the surface.
por Luciana B•
Very intesting introduction to Customer Analytics. My first Coursera course but will definitely want to complete other courses of University of Pennsylvania.
por devidutta s•
All the slides were filled with information. Still my favourites is Eric Bradlow as he connects more by giving more indepth examples which we can relate to.
por Djomartova A•
Спасибо за курс! Очень полезно!
Хочу порекомендовать применить субтитры на русском языке, данный курс будет доступен наиболее большему количеству желающих.
por Aniekan A•
It was an interesting 5 weeks course, getting to under direction Models that can be used , understanding ways to gather data needed for customer analytics.
por Jonathan K•
Fantastic course! Definitely learned a lot about Analytics, specifically in marketing towards customers. Really enjoyed the segment regarding case studies.
por Yue L•
The first 3 weeks of content are kind of boring, but the last week really wraps it up and makes a lot things happened in my life make sense to me suddenly.
por Irapuan B•
The week four and five were the hardest ones to follow, maybe it was just my fatigue after the first parts, or they need to improve in something in there.
por Venkat R•
The course structure is very good. It will be good, if there are more live examples for each topic discussed in the course.
Thanks Coursera for the course.
por Timothy S M•
The instruction was somewhat uneven (Professor Fader's lecture was outstanding; the high point) but generally I took a good deal of value from the course.
por Zhu K•
It covers quite a lot data exploration methods during the course. However, they are not deeply introduced. It can be better explained with more materials.
por Preet R•
very informative and useful. gave me a clear understanding of what customer analytics is and how applying customer analytics can boom a business or firm.
Very informative. Very basic and reader-friendly. Even if I have no knowledge about this topic before, I can still catch up with most of the points here.
por Sara d M M L d S•
The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.
por Rahadul I F•
This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.
por Kevin C•
Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!
por Ayaz W•
A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.