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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,273 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1426 — 1450 de 2,405 Avaliações para o Análises do cliente

por Dibya R S

21 de mar de 2020

nice one !!

por Nikhil S

23 de mai de 2019

Eye opener.

por Mauricio C

23 de abr de 2018

I loved it!

por Dmitriy

5 de mai de 2017


por Shweta w K

29 de set de 2022


por Sridevi S

19 de mai de 2021

I loved it

por sunil n

29 de set de 2020

no comment

por Rafaela B

20 de jun de 2020

Very good!


8 de mai de 2020

so helpful

por Rakesh J

3 de jun de 2018


por Mauricio L R

29 de jun de 2017

Muy bueno.

por Diego R M

20 de jun de 2017


por Nicholas C C

17 de fev de 2017

Thank you!


10 de ago de 2016

Veru Good.

por Sateesh K R

5 de mai de 2016

Gr8 course

por Angelo M

20 de abr de 2016


por Majid A

22 de fev de 2016


por Anshul s

16 de dez de 2015


por Phạm T

29 de set de 2022


por Simantak S

7 de mai de 2022

very good

por zhang w

1 de nov de 2021



27 de jun de 2021


por Jorge A D L F Z

13 de mar de 2021


por Jorge E

13 de jun de 2020


por preetam o

28 de mai de 2020