Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Madhu P•
Learnt a lot in this course. Really good examples to make you understand the theory and its application. But I think the videos were made in 2012 and some of the concepts cannot be put to practice now but it definitely lays a strong foundation for your marketing analytics endeavor.
The course was very fruitful learning experience with very obtrusive knowledgeable content in slides, which gives you deep understanding of customer analytics trends in real world time. However during few lectures the speed of teaching was bit fast. Overall it was good experience!
por Abed A•
The module taught by Professor Peter Fader needs more emphasis how he came up with the model, and the material he teaches does not cover much of the quiz questions. I enjoyed Eric Bradlow module the most, which was pretty much based on real cases and applications in today's world.
por Raj B•
It is a great course, and would recommend it to anyone.
A little more in depth explanation in terms of the various calculations / formula's used throughout the course would have been beneficial.
But overall a great course to take, specially if you are running your own business.
por Scott K•
Had some really great examples of actual companies and their usage of analytics, as well as some basic concepts. The instructors are knowledgeable and passionate about analytics.
I wish there was a bit more in the way of assignments that used the formulas taught in the class.
por Todd H•
This class was very informative and made me think critically. I learned a lot of new skills. My only concern with the class was that some of the test questions seemed to be very "hidden" within the information provided and didn't seem to be the "main points" of the class.
por BRIAN D•
The course is good for introductory understanding of some concepts. Some quiz questions were a bit tough esp. the ones from Peter and did not appear from the course. I recommend this course if you its been a while since you did a graduate or undergrad business course.
por Christopher C•
There's a lot of discussion around what customer analytics is but not a lot of practical application to implement. I know in the beginning it said the course wouldn't be a lot of in-depth research, but the knowledge I've learned from this is extraordinarily high-level.
por Kundyz B•
Theoretical part of the course is fantastic! Everything is explained nice and clearly. I wish there was more practical use of knowledge involved.
I have always dreamed to do MBA at Wharton Business School and thanks to Coursera I am one step closer to my dream school.
por Manuel H G•
Thus far very informative, I'd give it the 5th star if it had had more practical content and maybe more case studies to work at and apply the knowledge acquired. In any case it opens up many more options to work with customer data and provides very valuable insights.
por Govarthan N•
This course deals with what are the different types of data available and how to collect them and analyse them from the scratch. But could be better if they teach how to do programming atleast with excel so that the regression models and all can be easily understood.
por Rami K•
Well thought out course - great start for beginners as it equips you with foundational knowledge. But, since the knowledge has a great depth to it, it makes it even more valuable for those looking to take these foundations and apply them in a more advanced manner.
por Pablo E•
The course is very useful and surprisingly easy to follow and understand. However, I felt sometimes the lessons and literature was too simple for the complex issues/subjects that are taught. Some more supporting literature would drastically improve the course.
por Mr S C•
The course content was good. The right level that I was expecting.
However there are some areas of improvement.
1) Some of the explanations were 'incomplete'. It felt like the math was skipped at times.
2) The right answers to quiz questions are never displayed.
por Carlos P G•
Interesting and well planned course to get started in the concepts of customer analytics. Good examples and explanations, useful, simple and accessible. You learn to understand how to face the first steps to perform customer analytics and focus on data models.
por Elisabet J•
It is good in general and it covers quite a lot os aspects. Nevertheless, It is very basic at first if you have basic business knowledge. By far, the last week with Eric Bradlow is the best.
By the way, the indian professor speaks too fast for me to understand.
por David A K•
Very interesting and very insightful. Before I took this course I thought I was going to analyze huge datasets using R or Excel but it turned out not to be so. The course content is solid but personally I think it must be fused with some real data analysis.
por Deleted A•
Great Introductory course. Tests, in my opinion, were not the best. For Example in week 3 there was a question about attribution problem. The attribution problem was not covered till week 5. I also could not find some of the answers to the questions asked.
por Andy L•
A good course that will be useful for anyone looking to understand more about business data.
I wish the instructors walked through the regression models a little more to show how to make estimates when there isn't any existing price or quantity data points.
por Jennifer A•
It's very helpful when the professors lay out a model and then a use case to follow. Predictive Analytics with Peter Fader was hard for me to follow, it felt less analytical and more abstract. Otherwise, it laid a great foundation for customer analytics.
por Nikita S S•
Solid overview of customer analytics and how descriptive, predictive and prescriptive analytics interconnect to support firm-level decision making. Content not overly difficult. Challenging quizzes required reflection and thought, vs regurgitating content.
por Siddharth G•
I loved the concepts which were introduced in this course. Although this was clarified by the course professors at the start, I would have loved to attain deeper knowledge about the various quantitative aspects of the course involving predictive modeling.
por Sally S•
Interesting! More areas to learn from the course shared by professors. Will be more fruitful to give more examples and case studies on methods used by companies and % of improvement, benefits & ROI using customers analytics from companies' perspectives.
por Pia E•
The teachers are experts in their fields, however some of them spoke very fast, they sometimes did not explain properly the ideas, and the slides were very basic. I recommend to revise and reestructure this course, including customer analytics updates.
por Cyril L•
This was a highly informative course. However, the exam for the third week was very confusing. The speaker was very engaging but he did not provide enough info or related links to help students. Maybe you should revise the lessons for the third week.