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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,273 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1376 — 1400 de 2,405 Avaliações para o Análises do cliente

por Juan C C S

1 de nov de 2017

A very good p!

por Jatin M

30 de out de 2017

Amazing course

por Unwana E

28 de out de 2017

An eye opener!

por Vishal K

2 de jun de 2017

Great examples

por Raj v S

30 de abr de 2017

Great Learning

por Nabilah Y

13 de nov de 2016

An eye opener.

por J S

1 de nov de 2016

Good Insights!

por QIU S

10 de jan de 2016

Really useful.

por khaled M

15 de jan de 2023

Many thanks ,

por Abishek K R

8 de out de 2022

Great cource

por Monu A

22 de jan de 2021

Just Amazing.

por Oscar A

30 de mai de 2020

Muy practico.

por 翁闻艺

25 de abr de 2020

Thanks a lot.

por Guillaume R

13 de nov de 2019

Great content

por Atul M

12 de mai de 2019

Great content

por Juan D V D

25 de mar de 2019

Great course.

por Deleted A

27 de fev de 2019

Good learning

por Sonia W

19 de dez de 2018

Great course.

por Vasilyev L A

10 de set de 2018


por Fang S

18 de mar de 2018

Learned a lot

por Nabil B

22 de nov de 2017

yes thank you

por Rafa R

15 de jan de 2017

really great!

por Sachitanand

28 de mar de 2016

Great course.

por Marko G

20 de mar de 2016

Great course.

por Viktor L

26 de fev de 2016

Great course!