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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

4.6
estrelas
10,662 classificações
•
2,325 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

ND
30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1376 — 1400 de 2,275 Avaliações para o Análises do cliente

por Ade A

•
23 de Ago de 2016

SPLENDID!

por PRAVEEN D

•
8 de Fev de 2016

Excellent

por esdorn

•
11 de Jul de 2021

Perfect!

por Faizan K

•
25 de Ago de 2020

Good job

por Christine

•
9 de Mar de 2017

Terrific

por Artem A

•
14 de Abr de 2016

Noiiice!

por Arushi M

•
14 de Abr de 2016

very gud

por KAUNG N S

•
4 de Fev de 2016

awesome!

por Nickil M

•
26 de Nov de 2015

Awesome!

por Abhishek R

•
3 de Jul de 2021

awesome

por Vineet S B

•
12 de Jun de 2020

amazing

por Xinyue H

•
12 de Jan de 2020

helpful

por Osama E S B

•
31 de Dez de 2019

Amazing

por ANURAG K

•
21 de Out de 2018

Awesome

por Daya_Jin

•
30 de Ago de 2018

有用，入门好课

por Liu Y

•
28 de Out de 2017

like it

por Modestman

•
26 de Mar de 2017

Elusive

por 牛雨晗

•
19 de Fev de 2021

great！

por OUSSAMA B

•
6 de Jan de 2021

gooood

por Md. F H H

•
24 de Nov de 2018

Great!

por Zhuo C

•
13 de Out de 2018

so int

por Mobin S

•
4 de Jul de 2017

Great.

por Remoundos E

•
6 de Jun de 2016

Super!

por Fengzhe W

•
16 de Mar de 2016

cool!!

por SUDHANSHU K

•
29 de Jun de 2020

Great

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