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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,992 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1376 — 1400 de 2,355 Avaliações para o Análises do cliente

por MDS

9 de fev de 2016

Great course.

por Untung B

16 de abr de 2022

blow my mind

por Manali K

23 de jan de 2022

Great Course

por Salma K

10 de set de 2021

great course

por John W

17 de ago de 2021

Great course

por Mukul V

27 de mar de 2021

Great course

por Kishan R P

18 de jun de 2020

Great course

por Nehal P

5 de jun de 2020

just awesome

por Deleted A

19 de abr de 2020

High Level!!

por Chukwunonso O

12 de abr de 2020

Great Course


10 de abr de 2020

great course

por Kenedy J

9 de jul de 2019

Good content


15 de fev de 2019

Great course

por Mahesh T

13 de ago de 2018

Great course

por Barnajit S

14 de dez de 2017


por sivarama k

3 de jul de 2017

very use ful

por Habib S H i

3 de dez de 2016

Great course

por Nikita P

26 de jan de 2016

cool course!

por Missael L M

19 de jan de 2016

Good Course!

por Taher R S

11 de dez de 2015

Great course

por Marcelo C

31 de jul de 2022


por Kamlesh R

16 de mai de 2021

good course

por Hazem A

19 de ago de 2020


por Dibya R S

21 de mar de 2020

nice one !!