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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,282 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1326 — 1350 de 2,406 Avaliações para o Análises do cliente

por Robert H

5 de set de 2016

Excellent course.

por Ankit P

3 de jun de 2016

Wonderful course.

por Dante C A

7 de jan de 2016

Very hard course.

por Mauro T

15 de out de 2015

Excellent course!

por Puja M

11 de set de 2021

Very Informative

por Sushil B

16 de mar de 2021

Excellent course

por Sameer A S

8 de ago de 2020


por Shreya B

14 de jun de 2020

very insightful!

por Harsh K

4 de jun de 2020

Very interesting

por Amit W

15 de mai de 2020

Excellent course

por Reza K A

14 de mai de 2020

very very useful

por Samy A

23 de abr de 2020


por Rachit N

9 de fev de 2020

beautiful theory

por Yogesh H B

12 de dez de 2019

very good course

por Jeremy J

26 de set de 2019

Amazing Teachers

por Bhavani K P

26 de abr de 2019

Very Insightful.

por sourabh k

7 de dez de 2018

Wonderful Course

por Javier d R

2 de ago de 2018

great course!!!!

por V.V.L.N. S

9 de abr de 2018

Excellent course

por Sara O

3 de set de 2017

Very well taught

por Hai Y T

21 de ago de 2016

Very informative

por Javier B A

26 de mai de 2016

Excellent course

por Amine F

22 de mai de 2016

excellent course

por Pedro R

9 de fev de 2016

very good course