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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,158 classificações
2,243 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1126 — 1150 de 2,181 Avaliações para o Análises do cliente

por Pratishtha B

19 de Abr de 2020

the teachers are amazing.


6 de Abr de 2020

Great learning Experience

por Zimiao G

5 de Fev de 2020

Really compact knowledge!

por UMER F (

17 de Jun de 2019

MA SHA ALLAH learnt a lot

por Phumeza G

7 de Mai de 2019

Fantastic and informative

por Rama K H

1 de Ago de 2017

Excellent course to start


12 de Jun de 2017

Game changer for my work.

por Swayam K T

27 de Abr de 2017

Nice learning experience!

por sateesh

21 de Ago de 2016

Active Data collection :)

por Nelson M C

13 de Abr de 2021

Great coverage of issues

por Luis O

4 de Mai de 2020

Excelente y muy práctico

por Prashant R

14 de Set de 2019

Nice learning experience

por 阮心宇

11 de Dez de 2018

a very impressive course

por Salah e o

29 de Jan de 2018

I like this course 👍🏻

por Tsz S W

21 de Set de 2017

What a wonderful course!

por Adebola T

9 de Ago de 2017

It was added value to me

por Wan A b W M

19 de Jun de 2016

the best gurus are here.

por Zahid E A

12 de Jul de 2020

Very Nice and Intuitive

por Yangrong L

2 de Fev de 2020

This course is perfect!

por Amit M

8 de Set de 2019

very interactive course

por 马睿

19 de Fev de 2016


por Lorenzo M

29 de Dez de 2020

Very beautiful course!

por Vrushab J

22 de Mai de 2020

Well structured Course

por Raimondo P

25 de Mar de 2020

in depth info provided

por Didier J B D

26 de Ago de 2019

Really a 5-star course