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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,677 classificações
2,330 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1101 — 1125 de 2,280 Avaliações para o Análises do cliente

por Ефремова А А

23 de Nov de 2016

Очень интересный и полезный курс!

por Carlos A P C

6 de Abr de 2016

Excellent course. I recommend it.

por Bentley H

25 de Jan de 2016

Important for market development.

por Shivam S

14 de Jun de 2021

Simple and Easily understandable

por Надежда Б

3 de Set de 2020

informative, and well-explained.

por Jiayi S

2 de Set de 2020

Fab content, highly recommended!

por LIN S

18 de Mai de 2020


por Bhaskar S

4 de Mai de 2020

Great course. Really enjoyed it.

por Luis V L C P

1 de Mai de 2020

Curso muy didactico y entendible

por sandeep n m

21 de Abr de 2020

Learnt a lot during this course.

por Mehdi S

6 de Abr de 2020

a very rich and pragmatic course

por hatim C

11 de Nov de 2019

very nice and informative course

por Andrés B

3 de Jun de 2019

Great view of today’s marketing.

por Ing. R

1 de Jan de 2019

Great! This course is fantastic!

por Ashutosh

9 de Dez de 2018

its a great course to start with

por Ahmed E

5 de Out de 2018

Very good syllabus and lecturers

por Agam G

5 de Nov de 2017

Very good course indeed. Thanks.

por md s h

18 de Abr de 2017

Was great learning experience,..

por Zarina

31 de Out de 2016

Super helpful course! Thank ypu!

por Черемных К Н

16 de Out de 2016

Интересная и полезная информация

por Mohammed A

17 de Set de 2016

Well Organized and well prepared

por John R

4 de Abr de 2016

Great course, engaging lecturers

por Vishal B

10 de Jan de 2016

Great Course with great insights

por Ranjan K

25 de Nov de 2021

Excellent content and delivery.

por Roshni R B

29 de Ago de 2019

Indeed very interesting course.