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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,665 classificações
2,327 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1076 — 1100 de 2,277 Avaliações para o Análises do cliente

por Qingfang T

23 de Ago de 2020

the case study is really inspiring!

por Nakka p R

14 de Jan de 2020

good couse very use full infomation

por Steven C

10 de Jan de 2020

Great instructors. Difficult tests.

por Kshitij K

25 de Out de 2019

Insightful course, hand on practise

por Guy G

6 de Jul de 2019

Excellent course. Very interesting.

por Bhudev K S

30 de Ago de 2018

Good Course for learning the basics

por Nermin E

5 de Nov de 2017

Very valuable course for beginners.

por M. M K H

8 de Abr de 2017

Very Good. Want to do next courses.

por polina l

5 de Dez de 2015

Great course and great instructors!


7 de Jun de 2020

A very good and informative course

por Aniket A

21 de Abr de 2020

A very useful course for beginners

por naman g

31 de Jul de 2019

Teaches well and start with basics

por Tanisha

20 de Out de 2018

One of the best course in coursera

por Sheila O

15 de Ago de 2020

It was a good learning experience

por Muh M M

30 de Jul de 2020

it was fun and easy to understand


19 de Abr de 2020

Well explained and very useful 🙏

por Gabriel B

21 de Dez de 2019

Great content and great charisma!

por Virginia H H

31 de Ago de 2019

Thoroughly enjoyed this overview.

por Thessa A B

3 de Nov de 2018

Fantastic course and instructors!

por Sharath T

12 de Mar de 2018

Best and techniques for beginers.

por Jayesh K M

14 de Jan de 2018

Learnt a lot through this course.

por Ефремова А А

23 de Nov de 2016

Очень интересный и полезный курс!

por Carlos A P C

6 de Abr de 2016

Excellent course. I recommend it.

por Bentley H

25 de Jan de 2016

Important for market development.

por Shivam S

14 de Jun de 2021

Simple and Easily understandable