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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,665 classificações
2,327 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1051 — 1075 de 2,275 Avaliações para o Análises do cliente

por Shailesh P

4 de Dez de 2018

Very informative course,Well explained

por MD M R K

18 de Fev de 2018

It is very helpful for develop career.

por VJ

16 de Nov de 2015

good material and interesting delivery

por Mubarak A H

24 de Mar de 2021

Great experience Thanks you Teachers

por Diego G M

25 de Jan de 2021

Nice experience with great teachers !

por daniel r

13 de Jul de 2020

I couldn't have found a better course

por Anar A

22 de Mai de 2020

Thank you for the course. it is great

por Suvarchala K

26 de Abr de 2020

Well designed Course with application

por juan f

25 de Abr de 2020

Great prof giving real life examples.

por Carlota S

18 de Fev de 2020

Really Informative and useful content


1 de Out de 2019

Great course for Business Executives.


25 de Ago de 2018

Highly Recommand, excellent teaching!

por Michal B

21 de Mai de 2017

The most valuable course on Coursera!

por Siva P

16 de Abr de 2017

great class. definitely worth taking.


8 de Jul de 2016

good Course,gave a lot of insights!!!

por Agganoor S C S

4 de Ago de 2020

Thank you for putting up this course

por Yee S L

16 de Jul de 2020

Understandable and good explanations

por Prashant A

26 de Mar de 2020

Very Helpful and insightful as well.

por Siddhivinayak S

23 de Ago de 2019

Pleasure to learn form such scholars

por Tatiana F R

23 de Out de 2017

Great teachers, interesting content.

por Vladimir P

10 de Fev de 2017

Great content! Valuable information!

por Santosh L R

10 de Jan de 2017

every marketing guys must know this.

por Anupam D

3 de Dez de 2015

One of the best courses on Coursera.

por Nutthakarn S

14 de Ago de 2021

I can apply the knowledge to my job

por Javier D G G

30 de Jul de 2021

Excellent course, amazing lecturers