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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,592 classificações
2,314 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2251 — 2262 de 2,262 Avaliações para o Análises do cliente

por sayaka t

5 de Dez de 2015

Lecture quality hugely varies depending on lectures. P.Feder is not recommended.

por Johann Q

23 de Set de 2015

Boring lectures. No practice problems, no cases, no projects, no scenarios.

por David K

8 de Jan de 2016

Very basic course more appropriate for a high school level

por Rios A

22 de Out de 2018

I don t like this course. Really not helpful and empty

por Anchit R

17 de Mai de 2020

The terminology is a bit difficult to understand

por Vanessa A

23 de Mai de 2021

Too vague and general. Not worth the money.

por Atanu R

8 de Set de 2018

Other than Mr. Raghu, this course is trash

por hassan m

17 de Ago de 2020

the accent gets on my nerve

por Ellen O

18 de Out de 2021

unrelated to my job

por Manikandan R

23 de Ago de 2017

Content is mediocre

por Harish M

23 de Mar de 2016


por Tony

23 de Set de 2017

Too simple