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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,279 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2101 — 2125 de 2,406 Avaliações para o Análises do cliente

por Ons M

30 de mai de 2019

Great Insight

por Oluwadamilola A

20 de set de 2017

Great course!

por akram

4 de nov de 2016

Great courtse

por Manojkumar P

28 de dez de 2015

Nice course.

por Nguyen P H

17 de set de 2015

Great course

por Maharishi

22 de jan de 2022


por ASIF S

30 de abr de 2020


por Arnab G

9 de jun de 2018

good course

por Robert B C

29 de set de 2015

Good course

por Cesar E G M

13 de mai de 2020

Buen curso

por Adam D

27 de set de 2021

Thank you

por Khurram S K

26 de mar de 2016


por Gourav S

8 de ago de 2019

Good one

por PARK K B

9 de set de 2020


por Joshua S

29 de abr de 2019


por Nazatul A B A R

4 de nov de 2016


por Alvin L

16 de mar de 2016


por riyanshi j

2 de dez de 2021


por waseem s

1 de mai de 2020


por yash t

28 de abr de 2020


por 马雨禾

17 de nov de 2019


por Yash D

1 de jun de 2019


por thulasiram .

11 de set de 2016


por Venkatesh C

2 de mar de 2016


por M.Hymavathi P

16 de jan de 2018