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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,272 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2076 — 2100 de 2,405 Avaliações para o Análises do cliente

por Sanket P

12 de dez de 2018

lengthy course material

por Jorge A

24 de jun de 2019

Very good!!! Thank you

por Ishan B

9 de set de 2018

Its really really good

por SI P

20 de out de 2017

优点是深入浅出 不需要太多基础 并且非常系统

por Salman A

27 de dez de 2016

Overall a great course

por Mohammad A Z

10 de mai de 2020

This was very helpful

por Sandeep K

14 de abr de 2017

Thanks for your help.

por Edwin A

13 de nov de 2020

Very well structured


12 de jul de 2020

it is great indeed.

por 吴泽建

12 de jul de 2018


por Cristina S d K

30 de abr de 2016

Interesting content


28 de set de 2020

best experience !!

por Moiz V

8 de jun de 2019

Good going so far.

por Naveen N

27 de nov de 2017

Hard to read graph

por Diego V M

13 de out de 2017

Muy recomendable!

por Taiwo O O

24 de ago de 2020

Wonderful course

por Mohammed N

4 de jul de 2018

Need certificate


12 de mai de 2020

course was good

por kashyap k

4 de out de 2019

Vague at times.

por Edgar L

24 de out de 2017

Very insightful

por Sagar P

9 de mai de 2017


por 王铮

1 de mai de 2016


por Yu Y

11 de jul de 2020

too theretical

por Chloe K

3 de out de 2021


por Jamie M

18 de fev de 2021