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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,279 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2026 — 2050 de 2,406 Avaliações para o Análises do cliente

por Yew C C

7 de jun de 2016

Interesting to know from Business perspective

por Minh T T

18 de mai de 2016

really helpful and easy to follow the lecture

por Dale M

26 de abr de 2016

The application topics were very interesting.

por Tianqi C

2 de mar de 2016

Very basic. But repeated review is preferred.

por Tarun S

19 de abr de 2020

Good content that resonates with the learner

por Darko V

17 de nov de 2019

Great, more examples would be even better :)

por Deleted A

20 de jun de 2020


por Adishwar S

26 de dez de 2018

Great Course! Applications part was amazing

por Kenneth O

22 de set de 2018

Detailed analytics and behave of customers

por Ryan S

19 de set de 2018

Excellent introductory course. Well done.

por Anli Z

21 de nov de 2016

Broad my horizon. Need more case studies.

por Pablo S

17 de jun de 2022

Excellent intro to customer analytics!

por charles s

3 de mai de 2022

Good information, but a little outdated

por Tenzing G

20 de jun de 2017

Great course to start for Analytics :)

por Anuj M

25 de out de 2015

good theoretical and conceptual course

por Franklin I S

13 de jul de 2016

It's useful for non-marketing student

por Bibek M

3 de jun de 2020

Very insightful and valuable course.

por Bysani R

28 de mai de 2020

week5 is better than all other weeks

por Khurshid K

2 de mar de 2018

Sometimes the sound was hard to hear

por Sandra K

15 de fev de 2018


por Hossein G

1 de set de 2021

conceptual but not practical enough

por Diko A D

23 de mar de 2017

very interesting course, insightful

por Abhijit K

13 de fev de 2017

great insight on customer analytics

por yanqing z

10 de mar de 2016

entry level, good to know knowledge

por Svyatoslava

17 de abr de 2020

Interesting and challenging course