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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,916 classificações
2,383 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2001 — 2025 de 2,334 Avaliações para o Análises do cliente

por Geo P

24 de ago de 2020

more theoretical as i expected

por Bianca C

3 de ago de 2020

Great course to gain knowledge

por Ole-Christian B

1 de ago de 2019

Helpful and with good insight.

por Gazal A

15 de out de 2015

Wonderful information Thankyou

por Gabriel A M

2 de jun de 2016

great course, new perspective

por Julian A

23 de abr de 2020

This course is a 100% theory

por Pradyumna M D

19 de abr de 2020

The course is designed well.

por Théo T

9 de jan de 2017

Intersting yet very basic ;)


3 de nov de 2020

A very insightful course :)

por 澍旸 陆

30 de abr de 2020

Useful, but less data skill

por Srestha K

10 de jun de 2016


por Ajay

14 de dez de 2019

Good course for beginners.

por William O P

4 de mar de 2016

Stunning and mind blowing!

por Ayo S

3 de abr de 2018

It was quite informative.

por Andres

5 de jan de 2018

Good as basic information

por Pouya S

18 de jul de 2021

It was very insightful.

por Sanket P

12 de dez de 2018

lengthy course material

por Jorge A

24 de jun de 2019

Very good!!! Thank you

por Ishan B

9 de set de 2018

Its really really good

por SI P

20 de out de 2017

优点是深入浅出 不需要太多基础 并且非常系统

por Mr R

27 de dez de 2016

Overall a great course

por Mohammad A Z

10 de mai de 2020

This was very helpful

por Sandeep K

14 de abr de 2017

Thanks for your help.

por Edwin A

13 de nov de 2020

Very well structured


12 de jul de 2020

it is great indeed.