Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.

Informative course however only theory has been included with no practical application of concepts learned in the course.

The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.

Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.

an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.

The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.

Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures

Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.

Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!

Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated

Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!

Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)

I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...

More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.

Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.

I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks

Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.

Week 5 was great but still cannot be compared to value of Introduction to Marketing course from the same university.

It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks

Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.

Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.

quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.

pros: A global introduction of customer analytics applied in marketing.

cons: Some cases are not very up-to-date

I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.

Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact