Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Jorge V•
Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.
por Asad H•
The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.
por Prakash A•
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior
por Debesh R•
Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.
por Kasi V M•
Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.
por January B•
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
por Yanjiang C•
Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.
por Bernardo C•
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
por Raj D•
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
por Rajeev R•
Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.
por Fred L•
Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you
Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.
por jayant s•
Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.
por Ankit S•
I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.
por Brook A•
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
por padmavathy v•
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)
por Erin C•
The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.
por Adam H•
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
por Arutchelvi A•
Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.
por John T•
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
por Sheila B•
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
por Justin M Q•
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information
por Aditi G•
We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples
por Arun K•
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.