This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Jonathan K•
Fantastic course! Definitely learned a lot about Analytics, specifically in marketing towards customers. Really enjoyed the segment regarding case studies.
por Yue L•
The first 3 weeks of content are kind of boring, but the last week really wraps it up and makes a lot things happened in my life make sense to me suddenly.
por Irapuan C B•
The week four and five were the hardest ones to follow, maybe it was just my fatigue after the first parts, or they need to improve in something in there.
por Venkat R•
The course structure is very good. It will be good, if there are more live examples for each topic discussed in the course.
Thanks Coursera for the course.
por Timothy S M•
The instruction was somewhat uneven (Professor Fader's lecture was outstanding; the high point) but generally I took a good deal of value from the course.
por Zhu K•
It covers quite a lot data exploration methods during the course. However, they are not deeply introduced. It can be better explained with more materials.
por Preet R•
very informative and useful. gave me a clear understanding of what customer analytics is and how applying customer analytics can boom a business or firm.
Very informative. Very basic and reader-friendly. Even if I have no knowledge about this topic before, I can still catch up with most of the points here.
por Sara d M M L d S•
The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.
por Rahadul I F•
This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.
por Kevin C•
Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!
por Ayaz W•
A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.
por Denis S L•
It presents a relevant but very superficial content. In addition, the materials are too old and need updating to better reflect the current reality.
por David J•
some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.
por Gourab N•
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
por Priyanka D•
A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!
por Peter W•
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
por Ahmed M E•
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
por Jewel A R•
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
por PARIJAT G•
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
por Midhun C•
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
por Robert P•
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
por AKHIL P S•
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
por Kingsley A•
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.
por PRATIBHA M•
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,