Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Alok B•
For a beginner like me, this course provided lots of insights and valuable knowledge about customer analytics. Certainly if you need to get a strong hold on the subject, you need to deep dive more but this definitely helped me to up-skill myself.
por Maria M G•
I loved it but it is important that if you want to start this, you must be willing to do some external investigation and study because it is needed in order to complete explanations and deeply understand material and answer some test questions.
por Jatin A•
Predictive analytics part should be done in a very basic way instead of hard language . And the mathematical part must contain detailed mathematical formulas and calculations of certain termed techniques. .Case Studies part is very interesting.
por Aniket K S•
Great content !! Helped get a good grasp on how analytics is used by Business to get value from customers, although I would add the course lacks practical approach. It would be great to add practice problems to learn algorithms in a better way.
por Max F•
Para ter a nota máxima, apenas senti falta de mostrar mais a fundo passo a passo das análises, por exemplo, sobre predictive analytics houve toda uma introdução a possibilidades de ferramentas, mas nao se discutiu como operacionalizar os dados
por Anil M•
Very good for the basic knowledge. Each part should have an associated project. Its understandable that due to busy schedule candidates would find the course material little difficult with project but it would have created a wonderful impact.
por vikas a•
Study material should be with more in detail with basics although videos were quite knowledgeable and insightful, slides were not matching with that. Videos should be shorter in timing. max. The time of video lecture should be 9-10 minutes.
por Carla A S I•
Thanks for this experience!
I am Ecuadorian, having the experience of studying at an international university was really fantastic.
About the class, I have a recommendation. We need more explanations of long-term forecasting models.
por Jaison S•
This course has equipped me with an amazing insight into how firms use customer data to make important business decisions. I honestly was surprised by this course when it helped me learn how firms use customer data for strategic leavaerage
por Utsav S•
A very good course especially if you want to know about customer analytics from the scratch. The professors presented and explained the concepts in the easiest way possible. Just, that the hard core hands-on analytics could not be covered.
por Michael P•
Great introduction to customer analytics. It may not satisfy advanced learners, but if you are unfamiliar with the procedures behind collecting, reviewing, and acting on customer data, this course will definitely set you on the right path!
por yuliana h•
I still think there is some parts that need to be fixed, for example the lessons on week 4. This course gives me much information,even mostly in theoretically. Hopefully the customer analytics in the future can cover some technical aspect.
por Chandan J•
A well designed course which gives detailed understanding on Customer Analytics. Starts with basic understanding and by the end you get to understand the best of this craft being employed by some revolutionary and successful businesses.
por Louise M•
Excellent material and very practical and relevant examples. It was no walk in the park. Required thinking and reasoning ability to complete it successfully. I really enjoyed learning about this exciting area of Customer Analytics.
por OHIA, P C•
It would have been a 5 but unfortunately I could not get the contents of your last three videos. I had to depend on the learning materials. But altogether a great course, presented by wonderful academics and in a clear, simple terms.
por Antonio R P•
Algunos temas, sobre todo en donde el componente es demasiado numérico, son demasiado superficiales, no se llegó a revisar el detalle de cómo se llega a ciertos resultados. Sería muy bueno que se mostraran los cálculos en los videos.
por Khem W•
good for Beginner level and lots of fundamental detail and view
However, for the modern perspective the last chapter are the best related chapter and explain the link and cases of how knowledge can be apply in real business world .
por Pareshnath M•
Quite a good course for a stater to customer analysis. Professors are really knowledgable and have substantial skills to impart the right knowledge. The only thing missing was the practical implication in the course like assignment.
por ASHISH B•
Some very unique and interesting example of business application of customer analytics. however , the real world calculation of arriving at Regression model ,, predictability model and CLV could have been explained in greater detail
por Vandana S•
Would like to view the answers which I have not correctly answered. Maybe these can e published the end of the course so that people don't misuse.
The content for Week 5 was the best and most appropriate from a marketing persons POV
por Rohan P•
Good material for introduction. But it does give a very high level view into the intersection of industry and academia. The course starts with the caveat of not promising to show any techniques.. so dont expect much technique here.
por Hasari T A•
A closer approach to all of us interested in a marketing career. The techniques taught in this course are effective. The only thing to improve in my opinion is the amount of information. I think it has to be a more complete course.
por Ahmed O•
I have learned a lot from this course. But I did not like the quizzes much since many questions are somewhat can be considered related to the topics but very specific to some fields, so not everyone will be able to understand it.
por Dheeraj S•
The content itself was fair but was at a high level and very light. But I found the test at the end of each module to be very convoluted. I understand the need to ensure that students understand but the Q&A were some what obcure.
por John B•
Brief summary and introduction to business analytics with insights what's coming next
Practical examples, simple language to follow, feed for thought, great insights and extra reading and resources. Would love to see what's next!