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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1201 - 1225 of 2,496 Reviews for Customer Analytics

By Nermin E

Nov 5, 2017

Very valuable course for beginners.

By M. M K H

Apr 8, 2017

Very Good. Want to do next courses.

By polina l

Dec 5, 2015

Great course and great instructors!

By Abhinav N

Jun 7, 2020

A very good and informative course

By Aniket A

Apr 21, 2020

A very useful course for beginners

By naman g

Jul 31, 2019

Teaches well and start with basics

By Tanisha

Oct 20, 2018

One of the best course in coursera

By CATHY M

Mar 14, 2022

I learned a lot on this course <3

By Sheila O

Aug 15, 2020

It was a good learning experience

By Muh M M

Jul 30, 2020

it was fun and easy to understand

By KEWARIN S

Apr 19, 2020

Well explained and very useful 🙏

By Gabriel B

Dec 21, 2019

Great content and great charisma!

By Virginia H H

Aug 31, 2019

Thoroughly enjoyed this overview.

By Thessa A B

Nov 3, 2018

Fantastic course and instructors!

By Sharath T

Mar 12, 2018

Best and techniques for beginers.

By Jayesh K M

Jan 14, 2018

Learnt a lot through this course.

By Ефремова А А

Nov 23, 2016

Очень интересный и полезный курс!

By Carlos A P C

Apr 6, 2016

Excellent course. I recommend it.

By Bentley H

Jan 25, 2016

Important for market development.

By Pedro J P

Jun 22, 2023

Very informative and insightful.

By Peace O

Jun 3, 2023

very in-depth

and well

explained

By Syed S H

Dec 1, 2022

Great Course with a lot of value

By Shivam S

Jun 14, 2021

Simple and Easily understandable

By Надежда Б

Sep 3, 2020

informative, and well-explained.

By Jiayi S

Sep 2, 2020

Fab content, highly recommended!