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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

4.6
estrelas
10,170 classificações
2,243 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

MA
4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1151 — 1175 de 2,181 Avaliações para o Análises do cliente

por Shubhankar P

22 de Jan de 2019

Really Amazing Course!

por Isaac D M C

26 de Out de 2018

Extraordinario curso!!

por Fady S

7 de Jul de 2018

Thanks for Course Team

por Vincent C

12 de Jul de 2017

very engaging teachers

por 赖文祺

26 de Mar de 2016

Nothing more than good

por Nagesh B J

17 de Jun de 2020

very quality material

por Tanmay S

16 de Mai de 2020

Thanks for the course

por Samir M

27 de Out de 2019

Very Nice Experience.

por Michaela Y

8 de Ago de 2019

I love the professor,

por Keerthan Y

20 de Abr de 2020

Very helpful course!

por Bharat W

5 de Nov de 2018

Very Good Experiance

por SONGJIABAO

29 de Abr de 2017

very mind expanding!

por Milantha B E

11 de Fev de 2016

Very Helpful..... :)

por Johanna H M

8 de Fev de 2016

Very well structured

por Ankita M

26 de Abr de 2020

Course is effective

por SUBHRA S M

16 de Nov de 2019

Excellent Learning!

por Deleted A

26 de Jul de 2019

muito bom o curso!!

por Yuetong Z

18 de Fev de 2019

highly recommended!

por Sahil L

24 de Nov de 2018

Excellent course!!!

por Carlos M S

21 de Ago de 2018

Adecuado y preciso.

por Ajmal V

27 de Set de 2017

A valuable course .

por Clement O

2 de Ago de 2017

Great fundamentals!

por Andrea C R A

6 de Mar de 2016

Loving this course!

por Gani

6 de Fev de 2016

Interesting course!

por Ashutosh D

2 de Out de 2015

exceptionally good.