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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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926 - 950 of 2,496 Reviews for Customer Analytics

By SRI S P

Oct 1, 2020

Very Nice, gives an overview of what needs to be focused later.

By Darrian A Y

Sep 27, 2018

Very useful introduction to data and how to use it effectively.

By Janice S J L

Jan 19, 2017

It tries to explains in the simplest form for you to understand

By Rajkumar S

Oct 2, 2016

Gave me good idea about customer Analytics.. Thanks Coursera :)

By 陆肖菲

Sep 2, 2016

So far so good! I hope I can make progress in the next classes.

By Joseph M M

Jan 5, 2016

Very inspiring to learn how much analytics are already in play.

By NGUYEN T A

Jul 25, 2022

highly recommend for those who are pursuing Business Analytics

By harsh s

Jun 10, 2022

Thank You Coursera Great Learning Experience from this Course.

By Karan S

Jun 23, 2021

Really informative course, didn't get bored even for a second!

By chandra g

Sep 15, 2020

I absolutely enjoyed the in-depth study of Customer Analytics.

By Pedro N

Mar 31, 2020

Really nice course to start learning about customer analytics!

By Penny Z

Jan 29, 2020

quite simple and easy to start

useful method and model involved

By Daniel C

Nov 21, 2018

Amazing resources, excellent teachers and wonderful experience

By Shuaib R S

Jun 3, 2017

Great content, awesome examples with practical implications!!!

By Ming-Ching H

Jun 22, 2020

pretty nice insight into the knowledge of customer analytics.

By Isya A R

May 17, 2020

the course is really great, i want to implement it in my work

By PAYAL G J

May 16, 2020

It was a fantastic course and I learn a lot from this course.

By Carlos C

Nov 15, 2019

Really interesting and demystifying of marketing assumptions!

By YU-CHIEH C

Sep 15, 2019

It was really useful for the knowledge of customer analytics!

By Vishal K W W

Aug 17, 2018

Interesting course, perhaps with little practical excercises.

By Nida S

Oct 28, 2016

Very Insightful and learned so much, week 5 was my favourite.

By Ashwin R

Oct 18, 2016

learned a lot and i am truly happy with the knowledge gained.

By Arnoldo J C C

Feb 29, 2016

Excellent Course, I learned new topics that I wasn't aware of

By Rabia B

Jul 12, 2023

Amazed by the quality of the data and information i learned!

By Valeriia N

Oct 22, 2022

Love this course! It is informative and very inspirational.