This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por David D R A•
It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.
por SAMPATT K•
It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.
por Zaf K•
Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.
por Carlos J B A•
A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.
por Swetha A R•
Loved the course.
However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.
por Joaquín C M•
Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.
por Patricio O•
Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!
por Pranjal S•
Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.
por Jijin T•
Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.
por ADEOTI B S•
This is a good start for me that is just entering into the field of business analytics. It make me want to learn more and probably consider a career switch if it comes my way.
por Given M•
Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.
por Azhar I•
Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!
por Kelvin W•
It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though
por Pankaj R•
How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch
por Shaival M•
After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course
por Tara P•
Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.
por Liam Y•
I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.
por Francisco E B•
Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.
por Aderonke D•
This course is very exceptional, the facilitators sure know their onions and it was delivered. I have been exposed to great skills that will help me in my future endeavors.
por Rana S G•
This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.
por Wenqi O•
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
por Brent A•
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
por Yuzheng A•
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
por Muhammad H•
I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.