Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
por Nicole S•
May 27, 2017
This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.
por 怡甄 高•
Oct 12, 2016
A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.
*not for people who are looking for some hard core stat calculation.
por Chengyue W•
Jan 26, 2020
the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.
por Sourabh K•
Nov 28, 2017
Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool
por Taya D•
Jul 30, 2017
A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!
por John L Z•
Mar 06, 2017
I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.
por Aashish M•
Apr 28, 2020
The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you
por Suresh K K•
Dec 26, 2017
All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.
por Thomas L•
Feb 02, 2017
Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.
por Moses J O•
Jun 03, 2019
This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.
por Humberto B•
Aug 10, 2017
Erick Bradlow is an excellent instructor as also Peter Fader.
If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.
por Cajetan D•
May 06, 2020
Excellent material for the analytics of customer. We need to get more explanation regarding the Predictive part as to how we got the hot matrix. I could not get that. Is it prior research?
por Parth C•
Nov 26, 2019
A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.
por BRIAN O O•
Dec 13, 2019
I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton
por YIYUN M•
Aug 05, 2019
These courses are really useful, through learning, I formed a deep understanding on customers analysis and the CLV for marketing. Thanks Coursera, and Thanks professors for these courses.
Feb 11, 2019
This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.
por Ishan L•
Aug 07, 2019
If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.
por Vignesh D•
Jan 09, 2016
Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.
por Hamed A S•
Jan 11, 2019
It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.
por Michael D•
Mar 19, 2017
I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.
por Trần V L•
Oct 13, 2018
Yah, this is a useful course for anyone who want to know how data is processed.
With dedication of 4 professors, you will enjoy the knowledge which you get in this course.
por Hans J L•
Apr 02, 2020
Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.
por Brad W•
Mar 24, 2020
Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.
por Ricardo D A R•
Jan 12, 2016
Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD
por David D R A•
Oct 14, 2019
It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.