Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
por Govind S•
Oct 21, 2018
This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.
por Rio H D•
Jun 28, 2020
I learned a lot from this course especially in understanding the right thinking and process of using customer analytics. I also learned a lot of practical examples on where customer analytics are being applied.
por Jose M•
Aug 21, 2016
Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.
por Vanessa N•
Jul 01, 2020
The wording and focal points of the questions on the quizzes are a little unusual and the course has room to survey more, but it provides extremely valuable information if you are new to this area of business.
por Okulov A•
Jul 03, 2018
This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!
por Mark H•
Sep 22, 2017
Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark
por Swetha J•
Nov 10, 2018
Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.
por Ameley B•
Jun 25, 2020
Some of the quizzes were very challenging. I learned a great deal from this course. This being the first f 5 courses in the Business Analytics specification, I am looking forward to learning the next course.
por Nurul H I•
May 11, 2020
Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.
por Orlando C•
Dec 11, 2017
Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.
por Kiet F•
Dec 09, 2016
The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.
por Anton W•
Mar 05, 2016
Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.
por WEYINMI K A•
Dec 15, 2015
This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)
por Samuel G•
Mar 30, 2018
It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.
por Francisco A O A•
Mar 07, 2016
Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".
por Portia T J•
Feb 03, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
por Andressa G•
Sep 15, 2019
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
por TEJAS N J•
Aug 18, 2019
This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.
por Prateek K•
Feb 06, 2019
Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.
Oct 16, 2017
This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.
por Justin S•
Dec 05, 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
Mar 11, 2016
Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).
Feb 12, 2016
A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.
por Emmanuel H A•
Dec 20, 2019
This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.
por Gowtham T•
Mar 02, 2016
The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.