Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Apr 06, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
Mar 24, 2019
Fantastic and Great Course for anyone who is interested to Learn Marketing Analytics and to understand Consumer Behaviour!!!
Great Sessions from Expert Group. Thoroughly Enjoyed Learning this Course!!!!
Thanks to All!!!!!
por Alexandra T•
Dec 27, 2016
Interesting material taught by a seasoned faculty. Tests may have emphasized rote learning more than comprehension, however format of the course compensated by being designed for material absorption and further reading.
por Praveen P V R•
Nov 14, 2016
A really good course. With an interest in Analytics, this course taught me about the countless opportunities available, and forced me to think in a broader perspective of using data to influence decisions in my company.
por Abhishek J•
Oct 06, 2016
This course is really helpful for the one who wants to have the basic insight into Data Analytics. This course works as a stepping stone into Data Analytics and generates enough curiosity to pursue in this field further
por Devansh M•
Jul 23, 2017
Loved Eric Bradlow and his chapter in the course. Great delivery of content and some of the most interesting concepts were laid out which tied the whole course together. Great introduction course to customer analytics.
por Shivam K•
Nov 19, 2018
It was an amazing experience. Though the course won't provide much of a mathematical side to analytics but holds strong grounds in decision making and ways a person should think before landing upon the final decision.
por Md N A A•
Jul 28, 2017
The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.
por Sidharth R•
Aug 19, 2019
Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.
por Lucas F d O S•
Jan 17, 2019
One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!
por Govind S•
Oct 21, 2018
This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.
por Jose M•
Aug 21, 2016
Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.
por Okulov A•
Jul 03, 2018
This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!
por Mark H•
Sep 22, 2017
Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark
por Swetha J•
Nov 10, 2018
Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.
por Orlando C•
Dec 11, 2017
Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.
por Kiet F•
Dec 09, 2016
The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.
por Anton W•
Mar 05, 2016
Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.
por WEYINMI K A•
Dec 15, 2015
This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)
por Samuel G•
Mar 30, 2018
It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.
por Anne V•
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
por Francisco A O A•
Mar 07, 2016
Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".
por Portia T J•
Feb 03, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
por Andressa G•
Sep 15, 2019
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
por TEJAS N J•
Aug 18, 2019
This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.
por Prateek K•
Feb 06, 2019
Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.