Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Daniel M•
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
por C P P•
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
por srinivas b•
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
por Carlos M•
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
por Michael F•
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.
por Nicolás G•
Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores
por Thiago Z S•
A very good course,with great professors and nice examples to help understand the things we learn during the course.
Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.
por Raden A F S•
Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV
por Alejandro O•
Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo
por Mohamed A•
I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.
por Parikshit S•
Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.
por Anish G•
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
por Miteshkumar P•
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.
por akkash k•
I got to know the customer level analysis. And how organization starting to predict customer level from store level.
por Funmi A•
Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!
por Rubina G•
Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.
por Zi Y•
Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.
por Amit K D•
It's too much important of management student as well as business men.This very important course and very helpful.
por Deepak D•
Thank you Coursera and Wharton Online for provide such amazing Course and Content for learning Business Analytics.
por Rajkumar K•
Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.
por Miki M•
Great course to a beginner-level learner who is interested in marketing, customer analysis, and basic statistics.
por Vivek Y•
Extremely in-depth analysis of topics - helps in better understanding of hidden concepts behind customer behavior
por Nelson B G J•
Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!
por Akanksha M•
Very practical and good way of teaching terms and analytical references. I was intrigued right from the starting.