This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Karim V•
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
por Varun s•
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
por Fai C•
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
por Ibironke D•
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
por Olakunle Y•
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
por Pan W•
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
por Samrat C•
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
por Jyoti P•
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
por shivani k•
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors
por ADANFELIO C R•
Excelente material mucha riqueza en el descubrimiento de la informacion de los clientes desde diferentes perspectivas,
por Daniel M•
Crisp and clear overview of customer analytics. The course has definitely increased my interest in customer analytics!
por C P P•
Gained a lot of insights about the scope of Customer Analytics and the professors were great in teaching this course.
por srinivas b•
This is well developed course that gives insights into the customer behavior and buying patterns and life time value.
por Carlos M•
I loved both the examination and learning the experience. The knowledge one can gain from this course is quite a lot.
por Michael F•
Great course - the professors work through it at a good pace and clearly have a strong understanding of the material.
por Nicolás G•
Exelente programa muy bueno el contenido y ayudo mucho a saber de muchas cosas sobre el análisis de los consumidores
por Thiago Z S•
A very good course,with great professors and nice examples to help understand the things we learn during the course.
Best Basic level course if one wants to understand how marketing is done using the current data analytics practices.
por Raden A F S•
Kinda hard in week 3. Need to give more explanation about how customers is categorically valuable based on their CLV
por Alejandro O•
Excellent Course, the tools and topic showed here gives a good perspective on how to start analysis on you own custo
por Mohamed A•
I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.
por Parikshit S•
Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.
por Anish G•
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
por Miteshkumar P•
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.