Learning about the applications of customer analytics to optimisation of revenue makes it a lot easier to love marketing. The course is impacting.

Course gives a good foundational understanding of descriptive, predictive and prescriptive analytics which can be used to manage customers better.

The course was very helpful and valuable. More details regarding application and models and quantitative application would be even more valuable.

Probably the best bunch of professors ever to teach this course. I had a thorough understanding and the language was clear and simple. THANK YOU!

I have been interested in Business Analytics and Data Science, this has been the first step that started my journey.

Thanks a lot to everyone.

Olv.

It gives you a clear insight about how a consumer makes his buying decision and how to make business decision based on customers buying patterns.

Truly enjoyed this course as it gave me insights to how we should be looking at data and the value one can derive to facilitate decision making.

This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.

A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.

Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.

Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.

Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3

Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.

thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information

I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.

The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!

customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course

Interesting thoughts on all aspects of customer and market analytics.

Additional course resources were very useful to me in my current job role.

This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!

A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!

Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.

By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.

A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.

Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!

This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.