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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,926 classificações
2,383 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2276 — 2300 de 2,334 Avaliações para o Análises do cliente

por Katelyn J

9 de out de 2015

Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.

por Kaela W

12 de nov de 2015

Gave theoretical information but no practical, applicable information to use and help me do my job better. Quizzes didn't match information covered in videos.

por Anil K

13 de jan de 2016

I found this course to be very theoretical. Could have used some customer analytical examples to segment customers and any other similar applications.

por Pedro M

18 de jun de 2016

Great course, great content, I really like this course. But if English is not your first language, the exams are crafty enough to be in trouble...

por Prateek S

22 de out de 2016

Not helpful just provides only some basic insights. Not expected such type of course content, it could be more enriched in the course content.

por Shikhar V

9 de dez de 2015

Wasn't practical and I couldn't take away many learnings from this course. Would have liked some hands on real world problems to work on.

por Mia Z

18 de fev de 2018

Too high level and there's no detail tools and exercise for analytics. I felt I didn't learn much after this course. Quite disappointed.

por Lauri S

10 de abr de 2016

While these courses have interesting subjects, the content is very light, requires little effort and hence results in little learning.

por sebastien k

26 de set de 2017

Good introduction to get an helicopter view on the topic.

Lacking of hands on exercises and explanation of more advanced concepts.

por Cackowska D

11 de fev de 2017

it was quite difficult to follow , due the language barrier and it was only overview , they could gave a bit more informa

por Manoj J

6 de ago de 2016

I was expecting some models will be designed and solved in the class sessions. But the lectures contain only theories.

por Hussein M

25 de jul de 2020

the course is introduction and it's not deep , i felt bored actually plus i was afraid form the Indian professor

por Ananth V B

8 de fev de 2017

Lots of theory and concepts, but little in the way of how to solve customer analytics problems yourself.

por Hugo S C

30 de nov de 2020

The material is very superficial and there is not much practice; all quizzes are conceptual only.

por Gladys L

26 de dez de 2016

Compared to Operations Analytics class, this class does not provide as much applicable skills.

por Noel F

25 de jan de 2016

Very high level course, interesting as a background but doesn't really deep dive in any topic.

por Harsh P

22 de mai de 2020

Need some practical application assignments instead of a quiz!

por Ian L

21 de mai de 2022

Outdated, and very few applicable lessons on today's market.

por Semen G

22 de nov de 2020

Субтитры не работают, тесты в любом случае на английском

por Daniel A

24 de out de 2019

It did not satisfy my thirst for knowledge on this topic

por Vyacheslav Z

18 de mar de 2019

Too basic. Rather an overview, than an actual course

por Maria K

14 de out de 2020

Maybe could be more extensive and profound

por Jonathan Z

6 de fev de 2016

Almost no practical application

por Timothy D

17 de jan de 2019

Not enough real world examples

por Svetlana K

22 de set de 2018

Outdated slides and lectures