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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,992 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2176 — 2200 de 2,355 Avaliações para o Análises do cliente

por Sachin M

27 de set de 2015

I was a bit underwhelmed by the course. It had lot of lectures and theories but limited case studies / and no exercises.

por Konark P

10 de mai de 2020

Most of the content in very basics of economics and analytics. Week 3 has good information but again it is all theory.

por M. V G R

18 de ago de 2020

This course is very helpful for to who want to start from a basic level. In some videos, The voice is not audible.

por Dm s

2 de abr de 2020

It has good content but there should be more practical ways or a live project to explain the things and techniques

por Md. S B

2 de mai de 2019

Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.

por Nikita B

1 de nov de 2016

Good in theoretical aspects....should include some practical orientation to impart more value through this course.

por Subramanian M S

5 de out de 2015

Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while

por Aleksandr B

23 de mai de 2022

It's ok for those who need this technical skills. But it's a lot of information, that I would probably not use

por subhan

18 de fev de 2020

That is a good course only for beginners. Actually do not expect to learn profoundly about customer analytics

por Piyush S

23 de nov de 2019

The course gives only a basic idea. Some assignments capture the depth but those things are not explained.

por Jessica N M P

9 de out de 2018

Useful but it would have been nice to have worked through the math or worked through a relatable example


5 de fev de 2020

The course have informatión, examples and other text so ancient. Tue course is not update to our days.

por Serene T S H

1 de abr de 2016

This course is overall good for general knowledge. Would prefer more depth in terms of content touched.

por Dilip D P

8 de ago de 2016

I expected a more in depth understanding of the course like learning the mathematical modes described

por Arnab G

10 de nov de 2015

Quizzes are worded in a very round about manner, making passing them a test of the English language!

por prashant b

25 de mai de 2020

It is good so far but need share the written case studies which was shared during the presentation.

por Meng Q

26 de mar de 2020

This course is more like an overview instead of a detailed in-depth course. But very inspirational.

por Leandro R H

7 de fev de 2016

The class should provide further reading to develop advanced topics. It's just a general overview.

por Javier J

16 de set de 2020

A lot of Profs self-promotion with little substance, no math and an just guessing on the quizzes.

por Gopalji T

7 de out de 2019

Should have more technical analysis level details to perform some analysis and check the outcome

por Ruben S

12 de nov de 2015

Although it is quite basic, it is a good starting point for someone new in Customer Analytics

por Akshay B

25 de dez de 2017

It is a good course about the usage and the application of Analytics in real world problems.

por Daniel P

18 de set de 2015


too much talk about the same thing. Online courses must be faster, in my opinion...

por Andrei M

5 de mai de 2020

Teach what your exam - exam what you teach. Week 3 is especially horrible in this term :(

por Febiana N R

8 de mar de 2020

Week 3 are hard to understand and it is like built for someone with marketing background